Product Marketing Manager, Social Media Turn
THIS JOB HAS EXPIRED Product Marketing Manager, Social Media
Turn delivers real-time insights that transform the way leading advertising agencies and marketers make decisions. Our cloud applications and Internet-scale architecture work together to provide a complete picture of customers, execute cross-channel campaigns, and connect with a worldwide ecosystem of over 100 partners. Turn is headquartered in Silicon Valley with offices in Amsterdam, Charlotte, Chicago, Dallas, Hamburg, Hong Kong, London, Los Angeles, New York, Paris, San Francisco, Singapore, Sydney and Sao Paolo. For more information, visit turn.com or follow @turnplatform.
Please take a moment to view our award-winning culture video at: http://www.turn.com/working-at-turn/
Turn's new Product Marketing Manager, overseeing product marketing for the Turn Campaign Suite for Social Media, will be responsible for the research, strategy and execution around Turn product marketing for its social media marketing technology offerings. He or she will own researching and establishing market requirements for Campaign Suite for Social to ensure that our product team is delivering impactful products that create strong market demand. He or she will develop crisp, effective positioning and messaging to ensure that advertisers interested in utilizing social media networks in their marketing campaigns will understand how the Turn Campaign Suite for Social Media is competitively differentiated. Working closely with the commercialization team, this person will ensure that all social media marketing products and features are brought to market in an effective, efficient manner. This role will ensure that key internal Turn stakeholders (e.g. Marketing Communications, PR, Sales, Client Services, and senior management) have the core content required to accurately position Campaign Suite for Social Media to their constituents by delivering the core set of messages and product description documents. He or she will ensure that Turn social media product marketing strategies and go-to-market plans are executed on schedule and with high visibility.
The ideal candidate will have a track record of marketing success within an ad technology organization, and understand how proper social media marketing strategies and tactics can help top marketers accomplish sophisticated, cross-channel marketing goals. He or she will be expert in translating technical features into benefits, and will have a deep understanding of the social media marketing landscape, and of key players, technologies, and marketing strategies.
The Senior Product Marketing Manager will report to Turn?s Director of Product Marketing and work closely with Turn employees within the company?s sales, marketing, product, engineering and client services teams. Past experience within social media marketing-related companies is required.
Formulate and execute market requirement documents, product positioning, messaging, and assist with go-to-market plans for the Turn Campaign Suite for Social Media.
Be the day-to-day manager for Turn?s product marketing for its social media marketing products and features.
Collaborate with product management, engineering, and operations to translate product capabilities into accurate features and benefits messaging
Collaborate with marketing and sales to translate product capabilities into effective solution stories
Work with client services to capture customer successes for use in case studies and other marketing materials
Be an evangelist for the Turn Campaign Suite for Social Media both inside and outside Turn
Hands-on content creation including authoring data sheets, solution briefs, PowerPoint presentations, whitepapers and blogs
Manage cross-functional implementations to execute, measure and refine go-to-market strategies including messaging, training, sales enablement and product/feature launches
Represent the company at customer briefings, partner meetings and industry events
5-10 years total experience marketing within the digital marketing technology industry, including at least 2 years of experience working with or for a social media marketing-related company.
Experience marketing enterprise software is required; experience marketing internet advertising products and an understanding of advertiser marketing strategies and tactics is strongly preferred
Demonstrated ability to develop product positioning and messaging
Expertise with the Facebook, LinkedIn and Twitter advertising platforms
Proven track record in developing highly effective sales presentations and collateral
Prior experience in product marketing for a technology and/or digital media company strongly preferred
Strong knowledge of B2B marketing, software-as-a-service, and the digital advertising ecosystem is a significant plus
Demonstrated success in working within cross functional teams and effective project management and analytical/decision-making skills
Self-starter, high-energy, with ability to execute on business objectives
Strong teamwork and inter-personal skills
BA or BS required; MS or MBA preferred
In addition to our great environment, we offer a competitive base salary, bonus program, stock options, employee development programs and other comprehensive benefits. Please send a cover letter along with your resume when applying to the position of interest located at Turn.com. We are an Equal Opportunity Employer. No phone calls and no recruiting agencies, please.
- See more at: http://www.turn.com/career-opportunities/business-development-manager#sthash.H06px6mf.dpuf
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THIS JOB HAS EXPIRED