Product Marketing Specialist Astute Networks
As a Product Marketing Specialist, you will be responsible for taking our messaging content and developing material that is vertically focused. You will monitor the industry and competitor and report on key changes. You will work with the technical team to prepare competitive Battle Cards for the sales and partner communities. This position will also be responsible for maintain the Product Marketing Source Book which will be used to set consistent messaging vertically and horizontally.
You must be energetic, self-starter, and have excellent written and verbal skills. You must demonstrate an interest in learning and confidence to express your thoughts and feelings as it relates to the projects you are working on. You must be very detail oriented.
Discover, understand, and document key details per each target vertical such as: business practices, common vernacular, operational challenges, trade organizations, IT infrastructures including unique software applications, etc.
Develop sales collateral that is unique to each target vertical: Data Sheets, Line Cards, Play Books
Monitor industry trends and deliver a consolidated trend report: IT, SSD, Storage, vertical market, key customers
Monitor key competitors and work with the technical sales team to produce Battle Cards and Field Facts as needed
Maintain the Product Marketing Source Book
Bachelor?s in business, marketing, or communications
2 years related work experience
Very strong written and verbal communication skills
Excellent people skills to interact with staff, colleagues and cross-functional teams, and third parties.
||San Jose, CA |