Program Manager, Online Marketing Marketo Inc.
THIS JOB HAS EXPIRED
With over 1,200 worldwide customers and 315 revenue growth, Marketo is a leader in cloud software and one of Silicon Valleys fastest-growing companies. We are growing like crazy, delighting customers and hiring some of the best minds in Silicon Valley. Our Marketing team is experiencing rapid growth and therefore we are looking for an Online Marketing Manager to execute on all elements of the online marketing plan to drive awareness and acquire customers. You will work closely with the marketing team, as well as key decision makers throughout the company. This is an incredible opportunity to revolutionize an industry. For the right individual, there is tremendous potential to grow with us as we expand and enter new markets.
Key Responsibilities:
Develop and implement global strategy for SEO, PPC, display advertising and social media advertising to achieve company goals, including managing budgets and identifying opportunities.
Manage best-in-class vendors to implement programs including search marketing, and video, text and banner advertising
Evaluate the effectiveness of new online channels for customer acquisition, and launch new initiatives as appropriate
Analyze results and effectiveness of the online marketing programs, including website activity and display advertising, and make recommendations for optimization.
Produce monthly reports for senior management for each channel, outlining results and opportunities for improvement
Qualifications:
Marketo is a high-energy, hard-charging, high-performance company Our Online Marketing Manager is an analytical and strategic thinker with a creative mindset. You have a strong attention to detail, are well organized and can manage multiple projects simultaneously. You thrive in a fast-paced entrepreneurial environment. Required experience and skills include:
Bachelor's degree required; MBA a plus
Minimum 4-7 years experience in B2B online marketing
At least 2 year experience managing PPC or SEO campaigns and vendors.
Experience in Display Advertising including video, text and banner advertising
Strong experience in media planning and advertising effectiveness Technically savvy and familiar with web-based acquisition channels
Strong communication and interpersonal skills, including excellent writing skills
Proven track record of success setting and achieving ambitious goals
Proficiency in Microsoft Office - Excel, PowerPoint, Access
This position is based in San Mateo, CA. We offer competitive salaries, great benefits, a high-energy environment and lots of room for personal and professional growth.
| Location: |
1710 South Amphlett Boulevard
Suite 110
San Mateo, CA 94402
United States
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