Program Marketing Manager Peopleclick
THIS JOB HAS EXPIRED Job Description
Programs Marketing Manager is to collaborate with the Product Marketing team to achieve or exceed lead generation goals. The ideal candidate would work closely with product management and product marketing to develop compelling marketing program activities that generate leads and support announcements of new products, services or programs. Must be results-oriented, creative, in tune with Peoplefluent?s business model and customer domain, and flexible in all areas of marketing lead generation.
Collaborate with product marketing and marketing communications to develop programs around product/solution positioning priorities, create marketing collateral and promotion plans that drive visibility and leads (net new and existing customer base). Measure and evaluate the cost, impact and effectiveness of programs.
The candidate must also be experienced in the critical analysis of campaign results & impact, web and email marketing, and have demonstrated success in developing and driving revenue-generating marketing programs.
? Plan and execute the lead generation strategy for the assigned business solution
? Based on industry knowledge develops promotional content to support programs and campaigns (e.g., e-mail templates, blogs, infographics, video support)
? Manage program targeting and list qualification
? Track and analyze program effectiveness, constantly driving for higher conversion and ROI
? Maximize the use of Company assets by repurposing for local audiences and managing materials production as appropriate
? Research/identify, manage and participate at industry events/trade shows
? Coordinate webcasts including content, speaker identification, speaker scheduling and sales follow up
? Research/identify advertising opportunities with industry publications
? Ensure optimization of lead generation activities including campaign follow up
? Help define focus areas for cold calling activities
? Business travel approximately 20%
? 5 plus years of Technology Marketing experience
? Preferred experience as a Program Marketing Manager with SaaS offerings, HR and Talent Management software, Social and Video Technology or B2B software
? Track record of measurable success
? Excellent writing skills
? Results oriented with a passion for details
? Experience with segmentation, test design and program evaluation
? Must have ability to prioritize and meet aggressive deadlines
? This is a hands-on job that requires the attitude and ability to get things done
? Must thrive on teamwork
? Collaborate with product managers, product marketing and marketing communications to translate product messaging and positioning into marketing collateral and promotion plans.
? Manage strategy, creation, development and production of sales tools such as corporate presentation, data sheets, case studies, whitepapers, demos, video testimonials, webcasts, etc.
? Acts as the primary information conduit between Sales and Marketing to:
? Provide relevant information on the focus of the market, covering current and future project opportunities
? Research the market to identify potential competitors
? Must have experience as a Product Marketing Manager with SaaS offerings, HCM, Social technology, LMS or B2B software (HCM highly preferred)
||Waltham, MA |
THIS JOB HAS EXPIRED