Public Relations / Analyst Relations Ping Identity
THIS JOB HAS EXPIRED Job Summary
Ping Identity is looking for a Public Relations / Analyst Relations professional who is highly effective with traditional methods, including managing agencies and analyst firm relationships, while constantly pushing the envelop with new social media tools.
Reporting to the Director of Corporate Communications, the PR-AR Manager will be responsible for managing the strategic planning and execution of all media and analyst campaigns to raise awareness of and preference for Ping Identity. To be successful, this candidate must effectively work cross-functionally with multiple disciplines ? including key stakeholders within corporate communications, product management, product marketing and the office of the CTO ? to identify, generate and coordinate story development that provides thought leadership and positioning to differentiate Ping Identity in our markets. He/she must possess media (online, social, traditional) skills, strong industry analyst relations (Gartner, IDC, Forrester, etc.) experience, exceptional storytelling skills, strong writing and content development, strategic editing capabilities and masterful project management.
PRIMARY RESPONSIBILITIES AND OBJECTIVES:
Lead PR/AR strategy and execution
Integrate PR-AR planning with North America marketing planning cycles, programs and events.
Own news creation, press content calendar, press release development and execution
Own customer reference program including success story development and promotion, and developing/fulfilling customer speaking, press coverage and social sharing opportunities
Manage the company?s awards, speaking and editorial calendar programs
Develop and manage the company?s industry analyst relations (AR) program by building relationships and understanding of Ping Identity among tier 1 and 2 analysts; secure analysts as positive press references; track research agendas of the leading analyst firms and insure inclusion in relevant reports and positive perception of Ping Identity.
Manage and lead North America agency resources, agency team performance, KPI metrics to achieve measurable business outcome; reporting results monthly/quarterly to executive leadership.
Partner closely with EMEA PR-AR lead and PR agency and APJ regional manager to drive integrated media-AR efforts globally.
Establish and report monthly and quarterly on metrics that align to business objectives (awareness benchmarking, share of voice, positive coverage, etc.).
KNOWLEDGE AND SKILL REQUIREMENTS (TECHNICAL AND FUNCTIONAL):
Strong knowledge of enterprise technology and services ? experience in the security space preferred
Proven ability to apply communications programs linked to business strategy
Extensive knowledge of media relations (earned, owned and paid)
Deep industry analyst relations experience and ability to demonstrate business results
Strong track record in forming productive relationships with influential business, IT, vertical and social media
Exceptional storytelling, content creation, writing, and strategic editing skills Experience working cross functionally (business units, marketing, IT, etc.) and with internal customers at various levels (executive, SMEs) as well as external customers and influencers
Ability to confidently communicate strategic counsel verbally and in writing
Understanding of sales environment and opportunities of communications to influence B2B sales decisions
Proven ability to work proactively and strategically
Ability to be flexible and work analytically in a problem-solving environment
Excellent organization, time management and project management skills
Must display professionalism, confidence, and strong interpersonal skills
High energy and drive to support a fast-moving, dynamic work environment
The compensation and benefits will be both comprehensive and competitive.
||1099 18th Street |
Denver, CO 80202
THIS JOB HAS EXPIRED