Regional Marketing Manager Insight Health Corp.
THIS JOB HAS EXPIRED Center for Diagnostic Imaging (CDI), headquartered in Minneapolis, Minnesota for more than three decades, partnered with Insight Imaging in 2012 to create one of the nation?s largest radiology providers for fixed site and mobile diagnostic imaging and interventional services. Together we have 116 retail imaging centers, 128 mobile units and operate in more than thirty states. Our organization will serve nearly a million patients in 2013, offering a wide range of screening, diagnostic and interventional procedures that complement each community?s needs, in collaboration with radiologists, healthcare providers, hospitals and health systems.
We are currently seeking a full-time, Regional Marketing Manager to join our Corporate Office in St. Louis Park, MN.
JOB SUMMARY: Works cross-functionally with markets? management, sales and clinical teams, as well as within the corporate departments to support volume growth for our radiology and interventional clinical services in assigned markets. Ensures marketing outreach to our customers is consistent with the company?s vision and mission and contributes to the business goals and directives of CDI?s executive team.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Focuses on vertical marketing to drive core business, increasing same-center performance in assigned markets as well as partnering on growth initiatives to secure market share
Marketing management of local strategic priorities and projects, including developing and/or nurturing each markets? local brands, as well as effective communication of each market?s brand positioning, values, services and expertise
Partners with market teams each year to develop an annual strategic plan which details the following year?s activities focused on organizational goals; develops go-to-market plans for how marketing will support each defined strategic initiative
Manages upstream development of marketing initiatives in partnership with Market Leaders and sales team, and drives downstream communications strategies and tactics related to a wide variety of CDI?s products and services and varied target ?customers? including business-to-business and business-to-consumer outreach
Core product marketing (MRI and CT services, women?s imaging, etc.) and marketing to non-traditional referral sources (e.g. unions, consumers, etc.).
Segments, targets and drives communications to key customers including referring clinicians/staff and patients (e.g. chiropractors, orthopedists, etc.)
Develops internal positioning, communications and training support for a variety of corporate and market constituents
Partners with product managers and marketing team members to implement initiatives
Builds relationships with market teams to understand unique dynamics, partners, and customers?a strategic partnership will ensure alignment to meet each market?s goals
Drives adoption of best practices and communicates CDI?s vision for products and service enhancements in markets
Manages the regions? Marketing Coordinator and works with this individual to manage each market?s priorities. Works with Marketing Coordinator to manage outside vendors and agencies
Meets regularly with direct reports to set goals, provide training opportunities and monitor progress toward goals; assists direct reports in defining career goals and seeking opportunities
As opportunities are identified to transition organizations or brands, manager will engage teams for successful implementation of change management initiatives
Creates a positive experience for every internal and external customer each day by practicing the CDI Experience
COMPETENCIES (KNOWLEDGE, SKILLS AND ABILITIES) REQUIRED:
Knowledge of and extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives
Strong understanding of customer and market dynamics and requirements
Thorough understanding of branding principles and tactics through traditional and online media
Proven ability to develop and implement both strategic programs and supporting tactics
Superior written and verbal communications skills, coupled with highly developed interpersonal skills
Strong project management skills with demonstrated ability to multi-task and set priorities within tight timelines and high client expectations
Ability to quickly grasp complex technical and business concepts and express them in clear language
Ability to influence across the organization and work effectively with all levels of management and staff
Ability to work independently and in a team environment
Ability to work in a fast-paced environment and meet established deadlines with a sense of urgency
Ability to be flexible in schedule and adaptable to constant change
Ability to effectively handle and prioritize simultaneous assignments, frequent interruptions, and details with accuracy
Ability to maintain regular attendance and on-time arrival to work as scheduled
Ability to deliver high quality customer service to external and internal customers by communicating with knowledge and compassion
Ability to resolve service recovery issues and understand when to escalate to next level
Ability to remain calm in difficult situations
Knowledge of and adherence to company policies and protocols
Knowledge of and adherence to HIPAA and safety guidelines
Bachelor?s degree or a graduate degree preferably in marketing, communications or a related field or an advanced degree, Masters or MBA, in a related field
Communications or marketing management experience in healthcare or an associated industry
10 years or more of marketing-related experience in either a business-to-business or business-to-consumer environment
Ability to travel up to 15% of the time (wide variances month to month); may be impacted by direction and growth of markets
Proficiency with Microsoft Office programs, including Word, Excel and PowerPoint and working knowledge of graphics programs, including Adobe Professional, InDesign, and Quark.
We are committed to quality, advanced imaging services, subspecialty radiologists and thoughtful, patient-centered care. Looking to the future, we know that our associates are the key to our company?s growth and success. No matter the individual role, each one of our associates excels in applying their talents and ideas to meet organizational goals.
If you?re a person who is motivated to go above and beyond, inspired by working with the best and compelled to do the right thing, our organization is the right choice for you.
CDI is an equal opportunity employer; applicants are considered without discrimination with regard to race, color, religion, sex, national origin, age, disability veteran status or other statuses protected by state, local or other applicable laws. This policy extends to all aspects of employment, including recruitment and hiring.
CDI and its associates have an employment relationship, which is known as employment-at-will. This means that either CDI or an associate has the right to terminate the employment relationship at any time, for any reason with or without cause or prior notice.
||St Louis Park, MN |
THIS JOB HAS EXPIRED