Retail In dustry Practice Manager I-Behavior

Company Background
I-Behavior Inc., a fast paced, growing database marketing services company with offices located in Harrison,
NY and Louisville, CO has a great opportunity for a Retail Industry Practice Manager. I-Behavior is growing
rapidly and is looking for the best and brightest direct marketing practitioners to help propel that growth. IBehavior
is now a KBM Group company and part of the WPP organization. (www.i-behavior.com)
Position
As the Retail Industry Practice Manager, you will utilize your in-depth knowledge, experience and expertise of
Retail industry direct marketing practices to develop, implement and oversee I-Behavior?s Retail strategy and
integrated product and services offering. Your skills will be instrumental in defining the company?s efforts
toward this key industry, including the definition and categorization of ideal target prospects, articulation of
prospect needs, revenue projections, and specification of internal business requirements needed to support the
opportunity. You will be directly and actively involved in developing and recommending product development
initiatives, go-to-market strategies, and business development efforts, among other important responsibilities.
Specifically, your primary role will be to:
Research and recommend I-Behavior?s overarching business approach, product requirements and goto-
market strategies for the desired segment(s) of the Retail industry.
Develop and present a Retail Industry strategic plan for I-Behavior.
Define the integrated product and services offering for the defined market, including but not limited to
acquisition and retention list modeling products, online ad display targeting and retargeting, retail
analytics and database enhancement.
Define future product and services offerings required to successfully penetrate and support the needs
of the defined target market.
Determine and orchestrate all go-to-market activities, including pricing strategy, product marketing
requirements, marketing communications, sales plans, and third party relationship needs.
Actively participate in new business development activities to attract Retail prospects to I-Behavior.
Interact across KBM Group, Wunderman and the WPP network of companies to identify product and
services offerings to incorporate into the I-Behavior deliverable, as well as to identify new business
opportunities.
Qualifications
BA or related degree
5+ years experience in Retail direct marketing
High energy, motivated self-starter with ability to take direction and manage tasks with minimal
supervision within an energized, collaborative and entrepreneurial environment
Excellent communication (verbal and written) and listening skills
Ability to establish relationships at multiple levels within a Retail customer or prospect organization,
including executives
Innovative and creative, with the ability to champion new ideas and initiatives
Flexible and resourceful
Desired Experience:
Direct marketing via targeted postal mail, email, online ad display and/or mobile
Analysis of Retail data and presentation of results
Strong relationships with a wide variety of Retail direct marketers
New business development
Employee Benefit Package
We offer a competitive compensation and benefits package.

Location:	500 Mamaroneck Avenue Harrison, NY 10528 United States