Sales Account Director LinkedIn

Job Description

Job Mission:

To develop and deliver a sales strategy that effects growth by 100% in the next fiscal year. Leading, motivating and growing a specialist sales team to hit growth targets by developing a significant existing and new customer base. The Account Director owns the C-Suite relationships with a select number of advertisers/agency key contacts.

Account Director reports directly into the Director of Advertising for UK, responsible for the management, development and expansion of a significant client and agency territory. Leading relationships with agencies and clients at all levels the Account Director will be responsible for developing LinkedIn's EMEA advertising revenues through the sale of LinkedIn's unique range of marketing solutions to clients within the B2B, High Net Worth and HR segments. Supported by Account Managers, Ad operations and marketing and PR support the Account Director will rapidly establish and reinforce LinkedIn as a key media channel within segments. Supported by Sales Account Managers, Account Planners, Ad operations, marketing and PR support the Sales Account Director will rapidly establish and reinforce LinkedIn as a key media channel within segments.

Role is split into following responsibilities:

30% Calling on Account Directors, Trading Directors and CMOs

30% Leading and mentoring others

20% Developing complex marketing solutions with the support of the team that will provide ROI for customers

20% Planning, Reporting and Forecasting sales activity

What will your first 90 days look like?

30 days:

• To learn and understand the Marketing Solutions portfolio.
• Develop relationships with key internal stakeholders and influencers in the business.
• Plan overall sales strategy for the team within your defined territory.
• Develop Account Plans - Analyse and research top 20 key business and target accounts (e.g.wallet share, spend, business drivers, explore opportunities)
• Forecast sales activity by quarter based on historical analysis and current pipeline.
• Meet with key clients

60 days:

• Cultivate senior level relationships by calling on 7+ customers per week.
• Align overall business goals of growth and product strategy.
• Develop account plans with team and have 1 to 1weekly meetings with each team member to help them to prioritize workload and achieve goals.
• Contribute to the development of engaging pitches to clients
• Develop and ensure delivery of complex solutions that are profitable and replicable.

90 days:

• You should expect clients to be making key investments and building a significant pipeline of opportunities towards achieving quarterly revenue goals.
• Reporting on campaign performance and presenting ROI for customers.
• Ensuring that the sales team are following a defined consultative selling process.
• Make changes as necessary to enhance and develop processes.
• Ensure you continually engage and work effectively with your peers and colleagues within the greater LinkedIn team.