Sales Applications Specialist II Fluidigm Corporation

Description

Fluidigm is seeking a highly qualified Sales Application Specialist (SAS) to support the Company?s three primary product lines, Biomark, EP1, and Access Array. The SAS supports customers, new product introductions, sales, and market development through application expertise, product knowledge, counseling, field demonstrations, product seminars, and conference presentations. The SAS also supports market development programs in cooperation with product management, marketing, and sales teams. In concert with sales staff and internal support functions, the SAS functions as a technical expert, enhancing customer intimacy and influencing demand creation. The SAS will build strong applied knowledge of the product lines, applications they specifically address, and competitive position within the marketplace. The SAS will also have the opportunity to complete and/or present laboratory research, interact directly with customers, and work with various internal Fluidigm groups. The position requires significant direct interaction with existing and potential customers, and carries an expectation of 50%+ travel, predominantly to NE states.



RESPONSIBILITIES:



Support market development, growth, and achievement of sales plan
Travel to key customers/prospects with or without regional sales representation to provide technical consultation, create new demand, support order close, increase customer utilization, expand customer networks, and increase awareness
Provide high quality pre-sales support, including customer visits, product/application demonstrations, seminars/workshops, and demo data interpretation
Consult with select customers post-sale to support application development, enhance utilization, ensure success, and secure customer advocacy
Support successful product demonstrations utilizing customer sample sets, support planning of the demo, liaise with technical support team to ensure success, and communicate results back to customers
Promote solutions through participation in technical conferences, trade shows, publications, seminars, and symposiums
Understand focus areas, views, and influence of key opinion leaders
Participate in application design, data analysis, and authoring of high impact journal articles, application notes, and white papers, where appropriate
Support customer collaborations which specifically address commercial opportunity, application expansion, or growth
Maintain progressive theoretical and practical knowledge of molecular biology, genetics, PCR applications, and sequencing library prep across a wide variety of specialty applications
Keep up to date with the scientific community and track major technical/application trends to support improvements in product positioning, selling strategies, and product/workflow development
Participate in industry organizations, committees, and standards organizations; engage with key opinion leaders
Provide technical expertise with regard to potential new markets, applications, and competitive sales scenarios
Develop and deliver product/application training to sales and application colleagues as appropriate
Provide customer-based technical, market, and application feedback to product management, marketing, and sales teams to guide strategy development
Report field activities and trends back to commercial management through written reports and regular telephone conversations



ATTRIBUTES:

Results driven
High level of intensity and self motivation
Natural and influential communication style (written and presentation)
Strong team player
Ability to understand customer challenges/needs and present solution
Keen interest in technology and its application to specific research trends
Understands multiple viewpoints and creatively incorporate them into a solution
Capability to provide a unique or contrarian point of view, while showing ability to empathize with others? viewpoints
Finds ways to creatively engage people who are disengaged or skeptical



SKILLS:

Demonstrated ability to create demand for new or disruptive technologies
Strong applied application knowledge and ability to relate scientific need and product capabilities to a unique value proposition
Practical sales experience, understanding of the sales process and ability to influence customer buying decisions
Ability to present high level technical seminars
Ability to build and leverages strong industry networks
Ability to independently design, plan, and execute experiments
Ability to troubleshoot problems and guide to innovative solutions



EDUCATION/EXPERIENCE:

BS in biochemistry, molecular biology, and 5 years of related life science
Preferred Masters or Ph.D. in Biochemistry or Molecular Biology or related discipline
Several years laboratory experience in a life science setting; experience using real-time PCR instrumentation for gene expression/genotyping, Sanger and next-gen sequencing, and/or design and use of custom reagents
Previous application specialist experience preferred

Location:	South San Francisco, CA United States