Salon Product Marketing Manager GramercyOne
THIS JOB HAS EXPIRED Here at Booker, we are transforming the way local services are managed by businesses and purchased by consumers. Our goal is to create the best service management tools for our clients. We do this by producing an innovative product using cutting edge technology and investing in our passionate people across sales, engineering, customer experience, and marketing.
Our Sales team is a dynamic group that plays a vital role in educating business owners on our product and bringing them on board to manage and grow their businesses while our Customer Experience team trains our clients and provides continued customized support. Supporting the entire infrastructure of our product is the Technology team responsible for developing and building functionality that keeps us ahead of the tech scene curve.
We are seeking a highly analytical and passionate Salon Product Marketing Manager to join our fast-growing Marketing team in our NYC office. The objective of this position is to create the salon market strategy and product positioning for our SalonBooker offering. This role is responsible for becoming the salon subject matter expert, defining our value proposition and messaging, and analyzing the salon market to make SalonBooker the industry standard for beauty professionals managing their businesses. Reporting to our VP of Marketing, you will have the opportunity to own Booker?s salon market strategy and lead a cross-functional team across sales, marketing, and product management, to achieve salon market dominance.
Become the salon market and technology subject matter expert by understanding the salon industry?s goals, challenges, buying criteria, and segmentation.
Conduct market and customer research to identify opportunities for new features or enhancements to the product.
Become the voice of the customer by effectively soliciting input from all groups and communicating feedback to product management for the development of the SalonBooker product roadmap.
Plan and manage the cross-functional implementation and launch of new salon features and enhancements to all departments.
Develop product positioning and messaging that differentiates SalonBooker in the market.
Communicate the value proposition of SalonBooker to the sales, marketing, and BD teams and produce tools that support the selling process?thought leadership content, collateral, presentations, competitive briefs, training materials, case studies, etc.
Create and maintain SalonBooker KPI and Feature Usage Dashboard and contribute to quarterly forecasts and status updates to management.
Contribute to setting pricing and continually examine opportunities for simplification and competitiveness while maintaining/growing profitability.
Support the acquisition marketing team with messaging, market intelligence, offer creation, and content development.
Manage and develop relationships with industry experts, including analysts, consultants, association leaders, trade journalists, etc.
Develop and maintain a thorough competitive landscape that is both comprehensive and adaptable to sales training.
5+ years in a similar role at a company where the salon industry was the primary focus.
Exceptional understanding of the salon industry, specifically salon owners and operations.
Experience in the web, technology, or software industries.
Ability to grasp and translate technical capabilities into customer benefits.
Experience working with a sales team.
Experience marketing to small businesses.
Experience as a people manager or team lead a plus.
Ability to think outside of the box and present creative solutions.
Ability to work with limited direction to satisfy high-level business objectives.
Bachelor?s degree required (MBA and/or Business Degree is preferred).
Experience building financial models, forecasts, and cost analysis.
Execution-oriented with a passion for marketing and a drive for results.
For immediate consideration, please submit a ?knock your socks off? cover letter, salary expectations and resume in word or pdf format only - to firstname.lastname@example.org. Please reference ?Salon Product Marketing Manager? in the subject line of your email. Although we?d ideally prefer to contact every applicant that applies, due to the volume of submissions, only qualified candidates will be contacted. We do not offer sponsorship at this time. Booker Software Inc. is an equal opportunity employer.
||New York, NY |
THIS JOB HAS EXPIRED