Search & Conversion Manager - CopperEgg Idera
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Do you love title tags, creating backlinks, looking at Google Analytics, getting in the mind of a customer searching online, creating ads and landing pages that stomp competition into the dirt? If so, we want you! We are looking for a Search and Conversion manager that will be responsible for implementing and managing Search Engine Optimization (SEO) and PPC solutions in support of Idera?s offerings.
The candidate must be highly innovative and effective in SEO and PPC strategies involving optimizing of campaigns that relate to acquiring customers.
The successful candidate is a hands-on online search expert who has an in-depth knowledge of the latest technological trends and developments with exceptional research, analytical, presentation and communication skills. The Search and Conversion Manager is a results-driven, self-starter who is passionate about online marketing.
Accountabilities and Responsibilities include:
Develop, implement and manage Search Engine Optimization (SEO), Pay Per Click and
Search Advertising campaign management activities
Work with external vendors to provide pay-per-click campaign management and internal team communications.
Develop customized and targeted SEO landing page solutions to maximize effectiveness of Search campaigns
Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities
Proactively provide strategic recommendations applicable to Idera?s business models, expectations, and goals
Monitor and report on metrics such as keyword ranking, effectiveness of site optimization etc.
Keep up to date on the latest SEO, PPC strategies and technologies and assist in improving solution offerings
Communicate to internal Product Managers and Programs Managers on the progress and effectiveness of the programs for weekly/quarterly updates.
Work with internal teams to get feedback, gather copy, etc. that would pertain to executing online search strategies.
Write text ads for pay per click campaigns and work with design team to request image ads for display networks.
2-3+ years SEO and PPC experience
Proven ability to improve page rankings on major search engines
Strong understanding of Web SEO analytics
Experienced in using Google Adwords, Bing AdCenter web interface
Understanding of key industry metrics (CPC, CTR, Conversion Rate, etc.) and variables (Quality Score) and the ability to recognize how they impact the business
PPC optimization techniques (ROI / CPA / CPL / Impression Share)
Experienced with Analytics tools such as (Google Analytics)
Experienced with Search Engine Desktop Tools (Google AdWords Editor, AdCenter)
Experienced with paid search keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis
Experienced in creating and presenting campaign reports including ROI, conversion rates, etc
Experience with Paid Search, Web Analytics applications
Significant online marketing experience with a comprehensive knowledge of ROI driven search engine marketing (SEM) strategies and techniques
Background in Landing Page Optimization
Needs to have experience handling budgets in excess of 30K/mo in Google AdWords
We offer all of the advantages you would expect from an industry leader including a competitive salary and comprehensive benefits package including medical, dental, vision, and life insurance, holiday and vacation pay, 401K, stock option plan, and much more.
Austin, Texas, United States
||Austin, TX |
THIS JOB HAS EXPIRED
Headquartered in Houston, TX, we are a fast growing organization which has been recognized as one of the fastest growing technology companies in the US in the Deloitte Fast 500 list, the Inc. 5000 list and the Houston Business Journals Fast Tech 50.
Investors: Austin Ventures All Jobs: at Idera
|Headquarters:||802 Lovett Blvd|
Houston, TX 77006
|Company Profile:||We provide Systems Management tools for Windows and Linux Servers.
Our products are designed to be installed and deployed within minutesyet have the ability to manage datacenters with hundreds or even thousands of distributed computer servers.
With over 5,000 customers worldwide ranging from companies with a single server, to some of the largest datacenters in the world, we provide solutions for:
-Performance & availability monitoring
-Backup and recovery
-Security and compliance
-Change and Configuration management
Support Idera with Social Media services