Cvent is seeking an additional search engine marketing analyst to work directly with the marketing team. The ideal candidate is proactive, creative, and is familiar with B2B advertising and/or lead generation. Experience with and knowledge of the hospitality industry and SaaS marketing is a plus. The candidate should also have at a minimum, basic understand of SEO (natural search) as well as display/banner advertising.
Grow and manage our paid search engine campaigns
Optimize current paid search activities for all Cvent product lines across all major search engines, as well as create new campaigns regularly.
Day-to-day responsibilities include top to bottom management of SEM including keyword research, bid optimization, ad copy creation and testing, and landing page optimizations.
BS/BA Degree Required
Must have 1-2 years of managing paid search campaigns
Experience working with campaigns over 100,000 keywords preferred
Must be familiar with managing large online marketing budgets
Must have experience working with multiple clients or accounts simultaneously
Experience with Adwords Editor as well as the Bing Desktop Tool preferred
Must be familiar with the ins and outs of Google Analytics and preferably Omniture SiteCatalyst
Must have excellent written and verbal communication
Must have advanced knowledge of MS Excel, Word, and PowerPoint
Adwords Certification a plus
Previous client interfacing experience is strongly desired
Basic knowledge of HTML and content management systems is preferred