Search Engine Marketing Manager LegalZoom
THIS JOB HAS EXPIRED LegalZoom?s mission is to create innovative and affordable legal solutions that allow individuals and small business owners to easily obtain the legal protection they need.
The successful Search Engine Marketing Manager will drive increased revenue and profit from search marketing through traffic acquisition, optimizing spend and increasing conversion rates. He/She will use and extend LegalZoom tools to track site performance, traffic, sales and ROI in order to understand and improve campaign performance. The job requires excellent computer, Excel and Internet skills, and strong project management with an understanding of online media. To perform this job successfully, the individual must be able to perform each essential duty of the job outlined below, and to accept special projects as assigned.
What you?ll do:
Identify and implement strategies for increasing traffic through: Google display media, video/rich media, and PPC search optimization
Conducting research and reports on key developments and SEM industry news
Competitive media buying research, competitive landscape analysis
Experienced with online tracking and analytics tools (Core Metrics, DART, Omniture, Google Analytics)
Tracking and Reporting of all SEM media activities
Continually monitor media buys to maximize traffic and sales
Analyze website strategies and translate anecdotal or qualitative data into recommendations and plans for revising the media mix
Create and review daily, weekly, and monthly sales reports for multiple online sites and promotions
PPC Account Management
Extensive understanding of the Pay-Per-Click SEM marketplace
Search and Content
Keyword research using Compete, SEMRush, Google, and internal tools
Categorize, organize, and refine keyword lists and segmentation - taxonomy optimization
Ability to write adcopy and perform A/B creative testing
Bid management tool experience
Kenshoo, Marin, Search Ignite, Search Force, etc.
Holistic knowledge of SEM space and match type / key word dimensions
The requirements listed below are representative of the knowledge, skill, and/or ability required. Applicants should also have experience in the essential duties outlined above.
3+ years experience in PPC and SEM
In-depth knowledge of pay-per-click advertising, and DSP media experience
In-depth HTML and web code understanding
||Glendale, CA |
THIS JOB HAS EXPIRED