Search Engine Marketing (SEM) Manager Healthline Networks
THIS JOB HAS EXPIRED Overview:
Healthline.com is seeking a Search Engine Marketing (SEM) Manager with 2-3 years of experience managing 100+ campaigns and over $1 million in annual budget.
Campaign management across multiple search engines including: planning, implementation, budget management, performance review, and optimization
Keyword research and expansion
Review, edit and optimize ad copy
Monitor campaign results, analyze key metrics and optimize CTR and conversion rates.
Managing non-SEM paid marketing (e.g., Outbrain, Taboola, and other content referral engines)
Knowledge & Skills
Bachelor?s degree in marketing or related field preferred
Google Adwords certification required
Very strong Excel skills
Passion for data-driven marketing
Experience with Marin Software and Google Analytics required
In-depth understanding of SEM KPI?s
Confidently handle multiple projects simultaneously and under deadlines
Possess proven ability to work with cross-functional teams
Strong attention to detail along with solid verbal and written communication skills
Entrepreneurial attitude ? ability to own campaigns and test aggressively
Healthline offers an innovative approach to meeting the needs of health information seekers. Developed in collaboration with 1,100 medical specialists, Healthline?s powerful consumer healthcare taxonomy ? the largest of its kind ? drives its suite of medically guided search and navigation services. Healthline offers two primary routes to delivering its intelligent health information services to consumers and business partners: through its website, Healthline.com, or through a network of trusted destination sites that include publishers, employers and health plans. Headquartered in San Francisco, Healthline is backed by VantagePoint Venture Partners, Reed Elsevier Ventures, Mitsui & Co., Ltd., and JHK Investments, LLC.
||San Francisco, CA |
THIS JOB HAS EXPIRED