SEARCH ENGINE MARKETING SPECIALIST Reply.com
Search Engine Marketing Specialist
Please read full posting and follow all instructions.
Thanks for your interest in the position. To apply, send the following items - as attachments - to the e-mail included in this posting. The subject must include "Search Engine Marketing Specialist".
1. A resume.
2. A cover letter specific to this position.
Please also include a contact number, time(s) that you'll be available for a phone interview, and when you'd be able to start.
Reply.com seeks to hire a Search Engine Marketing Specialist for our Portland, OR office located in the heart of the Alberta Arts District. The Search Engine Marketing Specialist will assist in the management of Reply.com?s Search Engine Marketing (SEM) and Pay-Per-Click (PPC) efforts in the home improvement vertical. Candidates should demonstrate a proven track record for driving online consumer traffic and delivering positive ROI.
? Plan and implement SEM campaigns. Grow successful and profitable search engine marketing traffic acquisition opportunities.
? Set-up bulk sheets, write ad copy, maximize CTR and increase quality scores through optimization techniques.
? Develop, expand and optimize campaigns & ad groups, keyword lists, improve ad copy titles and descriptions.
? Desire to stay on top of competitor's strategies and keyword portfolios.
? Daily reporting and in-depth quantitative analyses of KPIs and actions to improve daily performance.
? Provide analysis and risk vs. reward modeling on both engine and keyword expansion and volume expectations.
? Assist with conversion optimization strategies and A/B landing page testing to improve performance.
? Bachelor's degree required.
? Advanced proficiency in Excel required.
? 1 year of SEM experience including campaign development and analytic analysis.
? Financial analysis skills a strong plus.
? Experience with high budget accounts a strong plus.
Personal Attributes of the Ideal Candidate include:
? A guerrilla sensibility, an appetite for risk, a big thinker: Reply.com needs someone with experience but who is still open-minded enough to be innovative. In other words, we need someone who knows a lot, but knows he or she doesn't know it all.
? High competitive metabolism and strong work ethic.
? Self-motivated and self-directed.
? Strong communication skills and a positive attitude.
? Team attitude: a history of respect for all colleagues.
? $12.00 to $15.00 an hour depending on experience, 40 hours a week. After 90 days of employment you will be eligible for health, dental, vision, and life insurance. Our work environment is fun and casual. We're looking for people who will bring a strong work ethic and a good sense of humor every day.
If you feel you are a good fit for this position, send a resume to the email above.
Reply! Inc. is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. Reply! Inc. makes Internet marketing available to businesses of all sizes, by eliminating the need for complex and expensive online marketing infrastructures. Reply! Inc. provides a highly-profitable alternative to online marketing solutions offered by major search engines and ad networks.
Reply! Inc. owns and operates many consumer-facing destination sites like, MerchantCircle, Bloglines, iMotors.com, Contractors.com, TimeBridge, LocalUniversities, and EducationHub that collectively help over 25 million monthly visitors find what they are looking for online. Go to Reply.com to learn more about our company.
Reply!'s mission is to provide efficient marketing solutions to help businesses reach the millions of consumers using the Internet everyday to find products or services within automotive, real estate, mortgage, insurance, education, home improvement, travel, and many other categories!
Our culture is that of a startup company. We work hard, smart, as a team, and we like coming to work. We have multiple locations, but this job will be housed in our Portland, OR office. Our benefits are comprehensive (Health, Dental, Life, LTD, 401K, et al). Management is accessible as we operate an open-, or no-door policy.
||Portland, OR |