Scottsdale Categories:
Search Engine Optimization (SEO) Strategist iCrossing
THIS JOB HAS EXPIRED
Overview:iCrossing is looking for a Search Optimization Strategist (SEO) to work in our Scottsdale, AZ Office.
The SEO Strategists? primary purpose is to execute successful campaigns designed to meet specific client goals and objectives. An SEO Strategist is responsible for making the strategic decisions that are tied to all research-, development- and Implementation-related tasks and deliverables.
In addition, the Strategist plays a central role in several reporting- and analysis-related tasks, assists in client training, provides information on governance-related programs, and works to ensure that the bought, earned and owned digital marketing strategies are seamlessly integrated into the SEO program.
SEO Definition: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Responsibilities:
Responsible for the production and delivery (client review) of all ?Strategy? related tasks and deliverables as outlined by a Statement of Work.
Obstacle Analysis Report
Page & Keyword Selection Strategy
Template Optimization Strategy
Recommended Titles Report
Optimization Elements
Assist Analysts in the production and delivery (client review) of all ?Development and Implementation? tasks and deliverables as outlined by a Statement of Work.
Competitive SEO Analysis
Keyword Analysis (Scorecard)
Link Analysis Report
Baseline Reports
Outreach Strategy
Monthly Link Acquisition
Monthly Reporting
Responsible for on-going client training via Best Practices Workshops and the creation of industry white papers / POV?s per
Responsible for the successful ?integration? of SEM and social media as related to the overarching SEO strategy
Qualifications:
Bachelor?s degree , 2+ years of industry experience
Strong understanding of major search engine algorithms
Ability to identify and recommend solutions to technical hurdles
CMS related, server related
Fundamental understanding of HTML
Experience with CSS, JavaScript and Flash a plus
Strong experience with industry standard tools
Google AdWords
SEOmoz
Majestic SEO
comScore
Familiarity / working experience with popular website analytics applications
Coremetrics
Google Analytics
Omniture
WebTrends
Proficient with Microsoft Office Suite
Advanced level Excel skills a plus
Advanced Power Point skills a plus
Strong written and verbal communication skills
Must be able to communicate in a clear and concise manner
Strong mathematical, analytical and writing skills
Must be able to compare data and analyze tactics to maximize results
| Location: | 14822 North 73rd Street Scottsdale, AZ 85260 United States |
|---|
THIS JOB HAS EXPIRED
iCrossing
Investors: Oak Investment Partners, RRE VenturesAll Jobs: at iCrossing
| Web Site: | www.icrossing.com |
|---|---|
| Headquarters: | 14822 North 73rd Street Scottsdale, AZ 85260 United States |
| Industry: | IT Services |
