Search Marketing Manager Reply.com

Search Marketing Manager will support Reply's Search Engine Marketing (SEM) and Pay Per Click (PPC) efforts. Reporting directly to the Sr. Director of Marketing, this person will be responsible for managing an advertising budget and allocating resources to maximize delivery of EnhancedClicks? and leads while increasing efficiency. Candidates should demonstrate a proven track record for driving acquisition growth and delivering against direct response metrics via the web. They should also have a strong understanding of web analytics and a disciplined approach to conversion optimization.

Responsibilities:

Develop a successful search engine marketing strategy for acquiring traffic online.
Build and optimize online marketing campaigns in Google, Bing and other online engines.
Manage budget, channels and expenditures according to CPL objectives with a focus on improving ROI.
Cultivate and develop strong partner, engine and network relationships.
Monitor, test and optimize copy across keywords for effectively increasing performance.
Provide strict ROI analysis and risk vs. reward modeling on both engine and keyword expansion.
Work diligently to improve conversion optimization metrics across all channels through A/B landing page tests.
Manage outsourced responsibilities and agency relationships as it relates to generating leads.


Qualifications:

Advanced proficiency in Excel required.
Bachelor's Degree required; MBA a strong plus. Business, Marketing, Finance, or Economics preferred.
2+ years of SEM and/or performance-based online marketing experience(mandatory).
Comprehensive knowledge of the primary search engines, search engine algorithms and ranking strategies.
Experience with large (100,000+ search terms) PPC campaigns and leveraging the 'long tail.'
Experience managing marketing and advertising budgets with a demonstrated history of over achievement on goals and quarter-over-quarter contribution growth.

Location:	12667 Alcosta Boulevard Suite 200 San Ramon, CA 94583 United States