Search Marketing Manager Reply.com
THIS JOB HAS EXPIRED Reply.com seeks to hire a brilliant Search Marketing Manager for our San Ramon, CA office located in the Bay Area. The Search Marketing Manager will drive Reply!?s Search Engine Marketing (SEM) and Pay Per Click (PPC) efforts for a specific vertical. The Search Marketing manager is responsible for building and managing SEM and PPC accounts, in addition to hiring, training and managing a team of Search Marketing Analysts.
Strategy: develop a successful customer acquisition strategy across search engines and PPC sources.
Account Management: build and optimize online marketing campaigns in Google, Bing and other PPC sources, with a focus on bidding, keyword expansion and ad copy testing.
Reporting: Provide strict ROI analysis and risk vs. reward modeling across accounts.
Team: hire, train and manage one or more Search Marketing Analysts.
Bachelor's Degree required; MBA a strong plus.
Education/experience in business, marketing, finance, or economics preferred.
Advanced proficiency in Excel required.
2+ years of SEM and/or performance-based online marketing experience required.
Comprehensive knowledge of the primary search engines and associated algorithms and website ranking strategies.
Experience with large (100,000+ search terms) PPC campaigns and leveraging the 'long tail'.
Experience managing marketing and advertising budgets with a demonstrated history of over achievement on goals and quarter-over-quarter contribution growth.
Personal Attributes of the Ideal Candidate include:
A guerilla sensibility, an appetite for risk, a big thinker: Reply.com needs someone with experience but who is still open-minded enough to be innovative. In other words, we need someone who knows a lot, but knows he or she doesn?t know it all.
High competitive metabolism and strong work ethic.
Self-motivated and self-directed.
Strong communication skills and a positive attitude.
Team attitude: a history of respect for all colleagues.
||12667 Alcosta Boulevard |
San Ramon, CA 94583
THIS JOB HAS EXPIRED