Seattle Marketing Manager Zipcar
THIS JOB HAS EXPIRED We?re Zipcar, the world?s largest car-sharing company, and we?re looking to add new talent to our team.
Today, Zipcar provides hundreds of thousands of people with a viable alternative to traditional car ownership, saving them money, time and headaches. Zipcar members in cities and college campuses across America, Canada and Europe are making the decision to live car free and enjoying the convenience, savings and environmental benefits of having ?wheels when you want them.?
We aim to create an environment that is supportive, diverse, and as fun as our brand. We?re looking for a passionate, self-driven, and agile leader to shape to shape the marketing strategy for Seattle. As Marketing Manager, you will report to the General Manager and will own the complete marketing vision and process along Seattle?s continued growth path.
We?re looking for a thinker and a doer who is equally creative and analytical. This person is going to be the marketing maestro for the Seattle market!!!
You should be comfortable crafting a comprehensive acquisition marketing strategy, formulating an implementation plan, executing on all details, and iterating through a continual test and learn process. We love marketers who are driven to innovate rather than simply repeat best practices.
Collaborate with General Manager, Regional Field Marketing Manager and home office Field Marketing team on the development, implementation and management of the Seattle Market member acquisition and engagement strategies.
Lead the local market team in reaching goals and building community awareness through partnerships, sponsorships, events, promotions, and media recommendations
Monitor, measure, and report the effectiveness of marketing initiatives - and then efficiently optimize
Manage Marketing Coordinators who oversee day-to-day operations, including management of the Brand Ambassador Team; actively recruit and train new team members and monitor results
Explore and evaluate local Business Development opportunities to build long-term market strategy
Support Zipcar for Business account generation and managements; implement and oversee all Zipcar for Government programs
Identify location-specific growth opportunities for fleet and prospective member base
Prepare the annual budget, track variance, and direct financial allocation in order to achieve marketing goals
Be the local voice of the brand via active social media engagement, email marketing and content creation
Participate on-site at key marketing events, showcasing a critical understanding of the consumer experience
Lead frequent meetings with all stakeholders, including external partners, internal teams, and direct reports
5+ years prior management experience, 7+ years marketing experience
Collaboration: Ability to work effectively in a matrix structure including with local, cross- functional teams (Zipcar for Business, Fleet, Locations, Member Services) as well as all marketing disciplines at home office (Public Relations, Commerce & Community, Acquisition, Creative)
Results-driven: Experience with tracking success of marketing programs, with an acute eye for ROI beyond just great ideas.
Bachelor?s degree in marketing or a related field preferred.
Proficient with MS Office Suite (Outlook, Word, Excel & PowerPoint)
Must pass Zipcar Pre-Employment Background, Drivers check and Drug Screen
Communication: Excellent written, verbal and presentation skills that include clear articulation and persuasion in positive or negative situation; prior PR experience a plus
Agility: You should be forward-thinking and flexible, with the ability to thrive under in ambiguous and dynamic environments
Member-centric: Empathetic approach to service, paired with a passion for our brand and a belief that we are fulfilling a real need in member?s lives
Local: Seattle Market knowledge is a must. As a Company, we collaborate to achieve a shared global mission while focusing on locally-driven solutions with custom communication
Leadership: Prior management experience with demonstrated ability to motivate and inspire, through the professional development of Marketing Coordinators and Brand Ambassadors
Superior Benefits Package
Discounts on services, products and much more
Resume with cover letter in Word format
We appreciate every applicant?s interest, however only those under consideration will be contacted. We regret that phone calls will not be accepted
Zipcar is an EEO Employer
Minorities / Females / Protected Veterans / Disabled
||Seattle, WA |
THIS JOB HAS EXPIRED