Segment Development Manager DriveCam
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The Segment Manager in Segment Development leads in the development and execution of global penetration strategies and actions that build long-term growth and competitive advantage. Based on keen segment knowledge and insight, the Segment Manager works with others across the Marketing System and Company to assess segment growth opportunities, define segment strategies, aggregate Lytx products and services into highly effective segment solutions, develop compelling messaging and sales tools, and design and execute segment-specific programs in order to generate demand and deliver quality sales leads, create customer loyalty and establish strong market positions.
Driving growth and capturing share in existing and new/adjacent markets by developing and executing winning segment strategies for Lytx products, solutions and services.
Enables effective funnel management through expertly crafted and executed demand generation programs and activities that support each stage of the sales cycle.
Determine segment strategies to optimize business performance, including how Lytx will win (products and solutions offered; effective funnel-filling actions), sales volume and revenue, share positions, profit margins and Return on Investment (ROI).
Lead in the development and implementation of compelling segment programs to generate demand and deliver quality sale leads, create customer loyalty, and grow and maintain strong market positions.
Education, Experience, Qualifications
Bachelor degree (or equivalent experience) in Marketing or related field plus 5 years of experience with in business-to-business marketing.
At Lytx, we believe what we do and how we do it matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences.
To perform this job successfully, an individual must be hungry, humble and capable to perform each essential duty satisfactorily.
Lytx, Inc. is proud to be an equal opportunity/affirmative action employer. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet
San Diego, California, United States
||8911 Balboa Avenue |
San Diego, CA 92123
THIS JOB HAS EXPIRED