Our sales and service teams are organized by segments, with each segment representing one type of customer we serve. The four major segments are Small Businesses, Medium Business, Enterprise, and International.
The Segment Marketing Manager leads all of the marketing for your segment. You are be in charge of defining the most efficient sales and marketing process for your segment. The position is very much like being the CMO of a startup company, and it is both highly strategic and highly tactical. Over time, we will likely grow these teams and this role will evolve to include managing a team.
For example, you will need to figure out the answers to questions like these:
You will have the support of the rest of the marketing team - the Product Marketing Team, Brand and Buzz Team, and Top of the Funnel Teams (blog, social, paid). They will be generating a lot of leads for your segment, creating sales and product marketing tools and building our brand. Yet, the ultimate responsibility falls to you to make your segment work and grow effectively.
Goals and Metrics:
Compensation will be based on experience. Because this is a critical role, carries a lot of responsibility and we want strong alignment with sales, there is also a bonus of approximately 15% of annual salary tied to new revenue in your segment.
|Location:||Cambridge, MA |