Segment Marketing Manager: Demand Generation Vertafore, Inc.
THIS JOB HAS EXPIRED The Demand Generation Manager is dedicated to achieving company revenue goals by formulating and executing integrated marketing plans to drive demand. He or she works closely with sales management, product management, internal lead generation and sales teams to drive results by cross-selling into the existing customer base and generating leads for net new business.
He/she defines and executes the marketing strategy for one or more market segments including developing marketing plans, forecasting results, managing the budget, vendor selection, and execution of multiple campaigns and activities, and measurement in order to generate measurable results from B2B software marketing campaigns.
The Demand Generation Manager has proven success driving integrated marketing campaigns that generate leads and ultimately build meaningful pipeline for a highly successful software sales team. He/she has experience with champion-challenger testing methodology and closely tracking key sales and marketing metrics including lead-to-opportunity conversion ratios; pipeline velocity; average deal size and other tools needed to track measure and improve marketing results. His/her goals are aligned with the sales goals for his/her market segment and achievement of his/her KPI?s are determined by his/her ability to drive a marketing strategy that enables the sales force to achieve or surpass their revenue goals.
To have this type of impact, you will rely on a combination of marketing expertise, project management skills, collaboration and communication skills, analytic and
strategic thinking and attention to detail.
Reporting to the Director of Product Marketing, you will join the team that drives the company?s lead generation strategies. In this role you have ultimate responsibility for measuring and reporting metrics for all marketing activities within your segment. The role has broad-ranging responsibilities beyond campaign execution, so you also must possess strong communication skills, an ability to manage multiple priorities, develop new marketing programs with a careful eye on the budget and goals, and the flexibility to thrive in dynamic environment and juggle multiple projects including:
Lead demand generation planning efforts for a defined market segment,
including helping to form overall strategy, producing new and nurtured
lead generation goals and forecasts, managing the budget, and measuring overall results against plans.
Develop integrated and iterative campaign strategy and plans, outlining
key marketing themes, messages, content, and offers throughout the year.
Manage the execution of marketing programs to achieve marketing
qualified lead and pipeline targets.
Analyze performance against acquisition and conversion goals, determine
why programs failed or were successful, and continually make and implement recommendations for optimization.
Work with the Marketing Automation and Lead Generation teams on marketing campaigns and initiatives. Continuously evaluates and refines processes and approaches to improve performance.
Driving prospective clients to the website and contact centers through a combination of targeted online and offline marketing programs
Supporting corporate-sponsored activities, such as customer conferences, annual kickoffs, tradeshows and other ad-hoc activities (some travel required)
Minimum 5 years experience managing and/or leading marketing campaigns that vary in scope and complexity and drive leads.
Bachelor's degree in Marketing, Business, or related field, Masters Degree preferred.
Previous experience collaborating with a highly driven sales team as demonstrated through solid understanding of sales pipelines and enterprise software sales cycles.
Solid background in direct marketing and lead generation across multiple channels, including web-based communications including B2B lead generation and opportunity creation.
Proven success combining creative thinking skills with the ability to create accurate forecasts and implement programs on time, within budget, and in support of strategic goals and objectives.
Strong oral, written, and interpersonal communication skills to successfully develop relationships, lead initiatives, and achieve consensus with peers, sales professionals, vendors and management.
Strong analytic skills including a foundation for executing data-driven closed loop marketing campaigns with demonstrable ROI.
Knowledge of Customer Centric Selling, Pragmatic Marketing, Salesforce.com and Marketing Automation tools preferred
||Bothell, WA |
THIS JOB HAS EXPIRED