SEM Analyst Art.com Inc.
Art.com is the largest online retailer of art and wall decor in the world. With 2 brands, Art.com and AllPosters, websites in 25 countries, and an ever-changing inventory of over 1 million items, we face an exciting opportunity to further grow our business through Search Engine Marketing. We currently use a combination of proprietary technology and brainpower to creatively manage and scale a portfolio containing tens of millions of keywords and we are looking for an SEM Analyst to join us in our quest to take our programs to the next level.As an SEM Analyst, you will dive into data to develop actionable strategies for performance improvement across domestic and international programs. You will combine your exceptional analytical skills with strong SEM insights to support the team to develop, implement, and iterate analysis processes. You will be part of a small, tight-knit team whose members are directly responsible for meeting aggressive growth and profitability targets. Your exceptional analytical skills, proactive nature, and your ability to work well in a team environment will allow you to learn from great talent in all areas of internet retail and to share your own unique experiences with your colleagues.
Support data analysis for all aspects of SEM programs, including domestic and international segments (Google, Yahoo, MSN).
Analyze performance across millions of keywords and ads to create meaningful insights to support data-driven strategies for the growth of the SEM program. Follow the implementation, measurement, and reporting of your strategies from conception through post-mortem.
Implement tests and execute upon findings in the areas of effective copy-writing, user behavior, localization impact, promotional effectiveness and landing page design.
Coordinate closely with the SEM team, and cross-functional teams to drive performance.
3-5 years SEM experience
Ideal candidate has exposure to: Google AdWords (GAP certified a plus), Google Analytics, WebTrends and/or similar 3rd party systems, SQL, Microsoft Excel with experience using data analysis functions, data presentation to a range of audiences, including executives
Demonstrated error-free analysis and reporting with meticulous attention to detail
Ability to manage multiple tasks simultaneously, prioritize effectively, and meet deadlines
Proactive, and passionate about success
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