Foster City Categories:
SEM Analyst, Search Client Services Adchemy
This SEM Analyst position is responsible for executing search implementation strategies and tactics supporting the Go To Market efforts for Adchemy?s proprietary IntentMap Search Marketing platform. The SEM Analyst is a member of a Client Services SEM Team, contributing to the building and operating of IntentMaps for one or multiple top 100 online advertisers.Core responsibilities include data analysis and campaign optimization and management functions. This hands-on role is an opportunity for SEMs with limited experience to expand and refine their knowledge of search engine marketing concepts, strategies and technologies with numerous avenues for subsequent career growth within the Client Services SEM organization. The Analyst role is closely guided and supported by an SEM Manager or Senior SEM Manager.
Duties and Responsibilities
Campaign Build Phase:
Drive and execute analysis on search performance and summarize into key actionable insights, suggest strategic direction
Participate in category selection for Advertiser
Participate in IntentMap strategy and prioritization
Drive IntentMap implementation according to strategy, use the IntentMap proprietary technology with the objective of launching keyword expansion campaigns for selected Advertisers
Implement various campaign launch tasks and QA checks
Drive SEM reporting QA and approval in initial launch and operate phases
Assist in campaign launch integration testing
Campaign Operate Phase:
Participate in IntentMap optimization strategy
Day-to-day monitoring during optimize and operate phases, identify and implement appropriate alerts on performance trends
Execute day-to-day IntentMap optimizations (keyword expansion; ad copy optimization, ad grouping methodologies, testing, analysis) leading to campaign success
Participate in Advertiser meetings, prepare performance monitoring slides, leads some discussions with Advertiser
Log IntentMap platform issues, escalate to SEM Project Lead as necessary
Champion IntentMap best practices, Contribute to IntentMap product features, interact with Product Management on feedback
Inspect and Adapt, identify areas where we can make improvements and deliver results that delight our customers
Participate in training of new hires with respect to the WM Product and SEM best practices, participate in coaching of Associates
Stay informed on best practices and new trends in the Search Engine marketing industry and share learnings with the team
Qualifications
Bachelor?s degree in a marketing or quantitative discipline or equivalent work experience
2+ years in a hands-on direct PPC/SEM campaign launch and optimization role or analysis within a direct marketing organization
Strong quantitative, analytical and problem solving skills
Exceptional Excel skills, proficiency with Powerpoint and Word
Excellent communication skills & an interest in working with multidisciplinary teams
Ability to multi-task while maintaining a strong attention to detail
Proactive with a passionate desire to learn
| Location: | Foster City, CA United States |
|---|
Adchemy
Investors: August Capital, Mayfield FundAll Jobs: at Adchemy
| Web Site: | www.adchemy.com |
|---|---|
| Headquarters: | 101 Redwood Shores Parkway Third Floor Redwood City, CA 94065 United States |
| Industry: | Business Products and Services |
Support Adchemy with Social Media services
Find more SEM Analyst, Search Client Services jobs
