SEM and Display Advertising Manager Craftsy
THIS JOB HAS EXPIRED Company Overview:
Sympoz, Inc. (powered by Craftsy.com) is a Denver-based start-up at the intersection of online education, social communities, and e-commerce. We produce HD-quality classes in quilting, sewing, knitting, cake decorating, and more. The Craftsy platform enables passionate crafters around the world to learn from expert instructors anywhere, any time and to easily interact with instructors and classmates as they do. Learn it, make it, and even share it on Craftsy.com, by posting projects for inspiration and feedback or selling in our free-to-list indie patterns marketplace. Just over a year old, with 95 classes and over one million users, Craftsy is already a leader in the social crafting space and there?s so much more to come!
Sympoz, was founded in May 2010 by an experienced executive team from eBay, Yahoo, and ServiceMagic. The leadership is strong, and supports every employee in building and moving the company forward each day. We learn on the fly, and respond quickly to user feedback and ideas. The office is fast-paced and fluid, with the long hours start-ups are known for. But we like to have fun, too: like any good start-up, there are video games, rock concerts, paintball, and bottomless snacks.
The SEM & Display Advertising Manager is responsible for driving the growth of Craftsy?s online marketing efforts through the development and execution of online advertising campaigns, primarily through the Google platform, but also via Yahoo!, Bing, and other partners. A successful candidate will be highly analytical and have demonstrated experience in the development and execution of multiple online customer acquisition programs (SEM, Re-targeting, and Display) at significant scale (Millions of dollars of annual spend).
Job Duties and Responsibilities:
The SEM & Display Advertising Manager will work closely with cross-functional teams and external partners to continually analyze, test, optimize and track online advertising activities. Job duties and responsibilities include:
? Provide thought leadership and top-notch execution against each of the following Google advertising platforms: SEM, Re-Targeting, and Display.
? Ability to innovate, test, optimize, and develop best practices for online customer acquisition.
? Drive analysis across all programs with a continuous focus on identifying opportunities to attract new buyers and increase efficiency in marketing spend
? Proactively seek out channel growth opportunities while solving campaign performance issues
? Create weekly / monthly dashboards for easy digestion of complicated and extensive performance data.
? Provide creative input to copywriting and graphic design teams for the creation of marketing assets used in digital activity (eg, banner ads, headlines, etc.).
? Experience leading a team of direct reports through the execution of digital marketing programs.
? 3+ years of online marketing experience in at least two of the following Google advertising platforms: SEM, Display, and Retargeting. Preference will be given to candidates with experience at significant scale (Millions of dollars of annual spend) in an e-commerce-based business.
? Strong skills with web analytics tools (Google Analytics, etc.) with the ability to determine key business insights based on analytics reporting.
? Experience with SQL desired and expertise in Excel (e.g. creating pivot tables) required
? Detail-oriented, organized, excels at prioritizing, managing deliverables and timelines across internal cross-function
? Ability to think creatively, structure ambiguous problems, and synthesize analyses to generate insights and actionable plans
? Predisposition to find an 80/20 solution and focus on rapid iteration of ideas.
? Demonstrated ability to prioritize and manage multiple projects, timelines, and deliverables.
? Familiarity with Adobe Photoshop is a plus.
Start Date: ASAP
Benefits: Medical, Dental, Vision, 401k, Commuter Benefits, and unlimited vacation/sick time
Craftsy is conveniently located in LoHi, with easy access to downtown, the Cherry Creek / Platte River bike path and I-25.
To be considered for the position, please submit a resume and cover letter explaining why you're interested in this position, your relevant experience and some short and/or long-term career objectives (in other words, what do you think you can gain from this position as it relates to your personal and professional goals?).
||Denver, CO |
THIS JOB HAS EXPIRED