SEM Campaign Manager The Search Agency, Inc.
The SEM Campaign Manager, will be a company leader in creating, testing, and optimizing keywords and messaging for top-tier clients with the goal of maximizing reach, awareness, and new customer acquisition. They will be responsible for building organized account structures for top companies to ensure relevant ad copy appears for all available SERP queries. The SEM Campaign Manager is responsible for writing, testing, and reporting on all new SEM initiatives and taking charge of keyword development, organization, and analysis as it relates to the structure for presenting clients? ads online.
Work closely with Account Managers, Analysts, Landing Page and Channel Management experts, etc. to create unique and optimized search and display campaigns.
Develop and organize keywords into a strategic campaign structure that puts client ads in front of highly relevant online searchers.
Work creatively and analytically to change underperforming SEM initiatives by addressing issues with landing page relevance, quality score, and account structure.
Ability to act quickly and proactively for client success in a deadline-driven environment.
The successful candidate must have:
At least 1-2 years of recent SEM Editorial experience in an active online marketing environment.
Experience with AdWords Editor and UI as well as MSN UI and desktop tool.
Excellent knowledge of Microsoft Word and Excel as it relates to SEM account builds and optimization.
Knowledge of Enhanced Campaigns.
Great attention to detail and organization.
Outstanding computer and online search skills.
Ability to function independently and as part of a team.
Adaptability to a changing environment quickly and easily.
Manage multiple assignments and prioritize work while meeting deadlines.
Resolve complex editorial challenges in a professional and timely manner.
Fun, smart, energetic people will move to the top of the candidate list.
Comfortable participating in meetings/trainings to improve account performance across multiple clients and service teams.
Excel macro creation to improve account structure and performance.
Experience with of third party industry tools used for tracking and reporting on key client metrics.
Experience with the Google DoubleClick management platform.
Market competitive salary
We hire the best! The right candidate will join a world-class team -- gaining best-in-class Online and Search Marketing exposures in a rapidly growing industry. The Search Agency is a top-tier independent Online Marketing Agency, working closely with industry-leading companies and thought leaders in the online space. The Senior Creative Editor will have an opportunity for growth and advancement from day one. All employees receive full medical, dental, vision benefits, and the option to contribute to a 401(k) plan.
||Baltimore, MD |