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SEM/Media Marketing Manager Everyday Health
Overview:Everyday Health is one of the largest providers of online consumer health solutions, with a portfolio of over 25 websites spanning the entire health and wellness spectrum. From diet and fitness, to pregnancy, to condition prevention and management, our sites help consumers to live a healthier lifestyle while providing our partners, advertisers and physicians with one of the most advanced advertising platforms in healthcare. For more information, please visit our website at www.everydayhealth.com.
Our quickly growing Local Division is looking for a PPC Account Manager to support the Account Management efforts. This position reports into the Director of Account Management and Operations.
Responsibilities:
The ideal candidate:
Must love to work with and help educate clients (specifically small business owners within Health vertical).
Must be able to handle an existing and growing client base
Has experience growing and managing a team
Is detail oriented, has excellent organizational skills
Is a people person; loves clients, people, and friendly, upbeat
Is great with documentation and follow up. Excellent written and verbal communication skills a must
Has web analytics experience, specifically with Google AdWords, Bing AdCenter, Google Analytics
Is Google Certified
Has a very good sales skill; ability or inclination to soft sell value added services
Is process-oriented and will come prepared to establish and execute on processes that will create efficiencies throughout business
Must be able to work as part of a team, share ideas, offer and take constructive reviews and work independently to assure client?s services are delivered in a timely manner
Responsibilities:
Head of Paid Search department for the Local Division
Act as day to day escalation point and work with Account team to speak directly with clients/ Provide Onboarding support (SME to our high dollar clients)
Conduct Quality Assurance for all aspects of the SEM business
Training and supporting staff on SEM
Driving business strategy for growth / Set direction for SEM
Develop and manage paid search programs including tasks such as keyword research, ad copy, bid management and quality assurance testing
Conduct regular program performance analysis and reporting against goals
Evaluate the success of the search marketing strategy, recommend and implement enhancements
Provide competitive insight and analysis for clients
Understanding/support of test initiatives such as landing page/ A/B testing, multivariate testing, offer testing and conduct post mortem campaign analysis, findings and next steps
Maintain an organized and proactive follow up schedule to ensure each client is communicated with and always finds value in the service provided.
Continually look for ways to optimize campaigns and efficiencies.
Provide competitive insights and analysis that can be used by internal team and clients
Establish SEM specific process for on-boarding, launching and maintenance of all PPC clients.
Facilitating value added services when appeasing poorly performing clients and when clients are unhappy for any reason
Following up on improved stats from previous complaints made by clients
Maintaining an organized and prioritized list of all client correspondence so things never ?fall through the cracks?
Investigate new PPC opportunities and make recommendations
Employ quality assurance principles to ensure campaigns are launched and operating as planned
Participate in weekly PPC pacing meetings with Paid Search and Marketing teams
Provide weekly and monthly executive reporting on PPC book of business
Qualifications:
5 - 7 years of experience in paid search
Minimum of 2 years in a management/supervisor role
Client Service skills to be the SME to our high dollar clients
Web Analytics Expert (Google Analytics)
Bid Management Technology experience (Kenshoo Local)
Experience with Google AdWords and Bing AdCenter
Google Certification required
Bachelor?s Degree
Computer skills including proficiency with Microsoft Office, particularly Excel (formulas, V-Lookup, pivot tables, etc.)
Exceptional Account Management/Client Support experience is required. Some Client sales experience is preferred.
Extensive experience with search engines networks for pay per click and contextual campaigns
Experience in developing, implementing, and managing SEO operations a plus
Ability to collaborate as a team as well as to work independently
Ability to perform in-depth analyses using core marketing metrics and implement changes to improve campaign performance
Ability to multi-task while meeting tight deadlines
Solid project management skills and cross functional coordination experience
Local experience / Lead generation preferred
Computer skills including proficiency with Microsoft Office, particularly PowerPoint, Excel (formulas, V-Lookup, pivot tables, etc.)
Attracting 30 million monthly unique visitors, Everyday Health, Inc. is the leading provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum?from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health, the television series, is brought to you by EverydayHealth.com. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
At Everyday Health, we foster a cooperative and lively environment that encourages new ideas and forward thinking, and we value our employees and support their development. We work hard, but we work together to create a website experience that helps our audience live healthier lives every day and we have fun while we do it!
| Location: | Manhattan, NY United States |
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Everyday Health
Investors: Revolution, Scale Venture PartnersAll Jobs: at Everyday Health
| Web Site: | www.everydayhealth.com |
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| Headquarters: | 00000 United States |
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