Senior Account Director - Digital Advertising iCrossing
More information about this job:
Do you love the challenge of integrated digital marketing? Are you driven to exceed client expectations?
If so, iCrossing is looking for a Senior Account Director in their Chicago, IL office. Ideally this resource will have CPG experience combined with extensive experience in overseeing accounts with a large digital media spend (paid social media, paid search, display) combined with earned media / social media channels.
An iCrossing Senior Account Director leads and guides the development of overall client objectives and the ongoing strategic digital direction of the account. He/She is the lead client contact and oversees a single account or multiple accounts. The Account Director focuses on developing and strengthening positive client relationships at all levels, and for overall client satisfaction to achieve revenue growth of the account and digital AOR relationship, as appropriate.
The Senior Account Director must be able to simultaneously manage a number of Director-level client relationships, oversee a small team of account managers and media specialists, leverage knowledge and experience from project to project, identify common goals and ensure quality deliverables to clients that are on strategy.
Leads regular client presentations and strategic discussions; be involved with, and sometimes lead, higher level negotiations with clients including but not limited to contracts, bid pricing, billing, and conflict situations (with the Project Manager, Managing Director or other iCrossing team members, as appropriate)
Drives the client and the team with strategies, industry trends and new ideas, ensures iCrossing is viewed as a Paid Social/Paid Search thought leader
Can partner and liaison with external 3rd parties and other agency partners to ensure iCrossing's leadership voice is represented among the other opinions
Ensures deliverables meet client's strategy and drives the account forward based on client objectives.
Manages the overall client relationship by setting and delivering upon client expectations.
Grows client revenue by selling (up-sell / cross-sell) creative solutions and ideas in all iCrossing Services, i.e., Paid Social Media, paid search, natural search, web development, market research, creative, technology, analytics and reporting.
Spends time onsite with clients on a regular basis.
Advises client on how to reduce costs and improve performance.
Defines and develops measurement models for project success with clients
Spearheads consistent reviews of project delivery, research, analysis, best practices, etc
Coordinates interaction of iCrossing Strategic Account and Business Development Teams with clients where appropriate, and review all strategic proposals, presentations and formal documentation.
Ensures consistency and accuracy on all proposals by working closely with the marketing team.
6-10 years of Digital Agency experience
10+ years in marketing, advertising, client services
Proven experience in managing accounts for Fortune 100 companies with portfolio revenues in excess of $10 Million.
Experience in multiple digital channels, Creative especially User Experience, Digital Strategy, Media
Demonstrated understanding of strategic marketing, business and financial principles
Thorough understanding of marketing new media techniques including Internet, Intranet and extranet development, as well as understanding of overall marketing strategy and integrated communications
Keen attention to detail
Ability to represent and promote iCrossing in a professional manner and demonstrate value added service to clients
Ability to develop and motivate a team and assist with the integration of the Client Services group within iCrossing
Superior written and verbal communication skills and outstanding presentation abilities
Ability to manage several projects at once
Natural leadership, motivational and organizational skills
Sound judgment and interpersonal skills
Rapid comprehension and retention of information
BA from an accredited school
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