Senior Brand Manager Athletes' Performance
THIS JOB HAS EXPIRED Description
Position: Senior Brand Manager? Athletes? Performance
At Athletes? Performance, we are the leader in integrated performance training, nutrition, and physical therapy for elite and professional athletes. At Core Performance, we are revolutionizing corporate wellness, delivering measurable results for leading global corporations through programs that offer unmatched levels of personalization, engagement, and integration. We are ONE company, with Athletes? Performance and Core Performance generating and sharing leading-edge innovation and results using the most advanced research and science in the industry. Team members at Athletes? Performance are encouraged and supported in pursuing their career goals with learning and training opportunities across the organization. We also promote personal growth and development through our Proactive Sustainability initiative. We are ONE Team, helping athletes and citizens around the world live healthier, fuller lives.
Is Athletes? Performance a good fit for you? Do you want to be part of our ONE Team and help us pursue our mission?
Athletes? Performance currently has an opening for a Senior Brand Manager. The position will be responsible for a wide range of brand building activities: brand positioning, product & service marketing, trade marketing, experiential marketing, communications, and direct report management.
This individual will garner significant experience in a fast growing, entrepreneurial environment that requires propensity for action and an enthusiasm for helping people get healthier, perform at their best, and achieve more in life.
We are trailblazing a new category and are looking for results-driven and visionary Brand Messiahs across our Brand Marketing, Communications, and Creative Excellence & Marketing Services teams to be part of this ride in building our brand.
The position will report directly to the Chief Marketing Officer.
Duties and Responsibilities (What does success look like?)
Strategery: support the development and implementation of brand strategic vision, goals and plans to build the Athletes? Performance and Core Performance brands.
There?s no ?i? in team, but a ?we? in awesome: work with cross functional team to develop and execute programs, develop ideas, and share in the success of the team.
Lover, not a fighter: build brand love and awareness among relevant stakeholders.
Tap into your right brain: develop strategy and creative briefs for creative projects while managing agencies and internal teams to ensure messaging and creative are consistent with brand strategy
Marketing Skills: demonstrated ability to formulate brand positioning, brand architecture, storytelling, and design to drive business results and brand equity.
Ear to the ground: keep abreast of consumer and industry insights to develop more powerful innovations, communications, and programming.
Read the tea leaves, don?t just report the weather: analyze market trends, syndicated reports and consumer research to identify market opportunities, support business growth, and be able to interpret and drive results based on insights that make you go hmmmmm.
That rug really tied the room together: develop innovative and integrated marketing communications across a variety of stakeholder touch points. Champion the brand positioning and brand voice, to make sure our brand experience is all coming from the same place.
Wind beneath my wings: inspire and lead others with your work ethic, business results, intrapersonal skills, and willingness to see success based on team accomplishments vs. your individual achievements.
Knowledge, Skills, and Abilities
Marketing concepts: knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans
Creative concept evaluation: ability to assess creative concepts and executions based on creativity, strategic alignment and consumer impact
Marketing research application: ability to leverage research results into actionable marketing and business building initiatives
Brand equity: knowledge of procedures used to drive increases in brand equity
Brand positioning: knowledge of specific brand positioning and brand architecture
Product marketing: ability to effectively generate awareness, engagement, and advocacy for new products and services across range of b2b and b2c stakeholders
Marketing property/program customization: ability to customize, communicate and apply a marketing program based on the specific needs of a particular stakeholder
Brand marketing strategy: knowledge of information used to define brand strategic corridors and develop appropriate business solutions for activation
Integrated Marketing Communications: drive consistent brand experience across all touch points with our brand voice, brand story, brand ambassadors, and visual identity system.
Ability to simplify complex systems: strong knack to simplifying technical language and acronyms into clearly defined people speak that?s relevant to both businesses and consumers
Strong strategic thinking, creative thinking, team leadership, collaboration, and problem solving skills. oh, and a great attitude is a must as well
Results focused, with examples to prove it
Passion for helping others achieve their goals
Ability to adjust on the fly and thrive in an ever-changing environment
Entrepreneurial spirit and a willingness to be the brand
Effectively communicate (verbally, visually) and inspire others
Ability to recite the 5 c?s & 4 p?s on command (and know what to do with that information)
Electronic data system familiarity: ability to turn on a computer and send an email
4+ years of classical brand marketing experience
Bachelor's degree required; MBA preferred (we wouldn?t knock a PHD, DDS or MD either)
Athletes? Performance is the global leader in integrated performance training for the top athletes in the world. From our four world-class facilities in Arizona, Southern California, Florida and Texas, Athletes? Performance trains the top Champions in Sport, including 14 2012 NFL first round picks, 87 MLB players in 2012 alone, and 3 of the final 16 teams in the 2010 World Cup, as well as elite military operators and leading teams globally. Our work at AP takes us to China, Germany, Argentina, the UK, and many places in between, as we are helping to power the performance of athletes around the world.
In addition to supporting top athletes and teams, we leverage our proprietary methodology and systems to help high school and college athletes, military personnel, and leading executives redefine what?s possible, delivering unmatched results with a world-class experience. Athletes? Performance was named one of Fast Company?s 10 Most Innovative Companies in Sports in 2011, and is a fixture in top media outlets including the NFL Network, ESPN, CBS Sports, Fox Sports, and Men?s Health.
Founded in 1999 by industry visionary Mark Verstegen, Athletes? Performance is a thought leader in the human performance space. In addition to athlete, military, and executive programming, AP is home to a Performance Innovation Team, a cross-functional team of experts that is constantly evaluating all programming and associated technology that the company delivers while driving innovation forward internally and with our team of leading partners. AP also has a dedicated Education team that conducts our industry-acclaimed Mentorship programs both at our U.S. facilities and around the world.
Athletes? Performance created the Core Performance brand to help people live healthier, higher-performing lives. Today, Core Performance is the leader in proactive wellness, delivering measurable results through integrated, data-driven programs that are rooted in advanced science and research for employees and corporations. CP solutions are engaging, personalized, and sustainable, yielding meaningful results for employees and a competitive advantage for employers.
Athletes? Performance Inc. is backed by Polaris Ventures, Walgreens Corporation, and ABS Capital. Along with our world-class investment team, AP is proud to have a team of leading partners committed to supporting human performance, including adidas, SKLZ, EAS, Sheraton, Keiser, Intel, Tignum, Axon Potential, and Zeo.
Athletes' Performance/Core Performance conducts post-offer Background Check
||650 South Athletes' Place |
Tempe, AZ 85281
THIS JOB HAS EXPIRED