Boston Categories:
Senior Database Marketing Specialist Extraprise
DescriptionThe senior database marketing specialist will be based in Boston at Extraprise?s corporate headquarters.The role involves close collaboration with marketing agencies and other entities to determine segmentation business rules, as well as to manage client marketing campaigns.The senior database marketing specialist will be responsible for the quality and timeliness of marketing campaign execution in support of its clients? marketing activities, which includes the support of ongoing changes in segmentation and fulfillment logic.The candidate will translate client marketing plans into detailed program specifications, apply business logic to segmented customer lists, and develop strategic and ad hoc reports for management.He / She will also support the streamlining and continual development of Extraprise?s marketing and business processes that are used to support its clients, as well as to coach, mentor, and lead other marketing specialists.The senior marketing specialist will identify technical and data issues, inform the appropriate individuals and/or teams of those issues found per Extraprise?s processes, and track the issues to resolution.
Additional responsibilities:
Manage forecasting tool and process
Monitor system performance and program efficiency
Maintain campaign source code system
Marketing Skills and Experience
The candidate needs to have a strong analytical marketing background, which includes a strong familiarity with marketing concepts and financial analysis.Other required characteristics and skills include:
Three to five years of marketing experience with a marketing services provider
Working knowledge of segmentation principles, including segmentation maps and criteria, and qualitative research fundamentals
Current experience with marketing and lead generation campaigns
Strong attention to detail and accuracy
Excellent analytical, conceptual and problem-solving skills
Strong written and oral communication skillsAbility to work with a diverse group of professionals
Proficiency in MS Word, PowerPoint, Access, Excel and Project
It would be very helpful for the successful candidate to possess database marketing experience and skills, which include:
Prior experience with CRM and Business Analytics software
Prior experience with other database marketing applications
Working knowledge of databases and SQL
Prior experience with CRM applications
Required Education
Bachelor?s degree in marketing or related field
| Location: | 321 Summer Street Sixth Floor Boston, MA 02210 United States |
|---|
Extraprise
Investors: Bessemer Venture Partners, Commonwealth Capital Ventures, Redpoint VenturesAll Jobs: at Extraprise
| Web Site: | www.extraprise.com |
|---|---|
| Headquarters: | 321 Summer Street Sixth Floor Boston, MA 02210 United States |
| Industry: | IT Services |
