Chandler Categories:
Senior Demand Generation Analyst Infusionsoft
THIS JOB HAS EXPIRED
Job DescriptionAs a Senior Demand Generation Analyst, you will utilize strong online marketing analytics and web analytics experience to: ?Create, refine and document web analytics processes such as campaign tagging, data classification and dashboard creation, pulling data from difference sources and websites ?Research, create and implement campaigns in various online advertising avenues, including thorough testing and analysis ?Create post-campaign response tracking and ROI as well as a more detailed campaign response analysis. Use analysis to design strategies for future campaigns ?Collaborate with external partners such as agencies and vendors to assist with data collection, reporting and campaign tagging ?Conduct extensive digital marketing reporting and analysis work including multi-channel reporting, media mix modeling and forecasting, cross-channel campaign and promotion analyses, gap/variance analysis on all the major marketing KPIs ? Identify and escalate opportunities to improve performance in marketing ?Define, monitor, and analyze key performance indicators (KPI's) for continuous improvement of conversion rates ?Develop and implement reporting and analysis tools to support key business functions ?Support marketing managers and directors to improve the operating efficiency, provide attribution insights and optimize media spend ?Create ad hoc reports and business forecasts to quantify the impact of marketing initiatives ?Other duties as assigned in relation to the measurement and analysis of marketing and sales
Responsibilities Include:
Process routine reports by extracting data from the operational databases
Prepare periodic reports that track key performance metrics including trend and ratio analysis
Provide trending and analysis of performance
Ensure that processes are measured and accurately reported upon
Planning, executing and managing SEO/SEM/PPC campaigns
Continuously researching, testing and implementing SEO best practices
Quickly absorb advanced knowledge of changes in SEO and PPC platforms, then test and execute campaigns accordingly
Minimum Qualifications:
Excellent analytical and technical skills
Excellent organizational skills, strong attention to detail
Experience in using the Microsoft Office suite; advanced Excel skills including experience with Pivot Tables, IF statements, Vlookups and nested text parsing
Expertise in the PPC, affiliate, email marketing and SEO campaigns and strategies
Comfortable independently performing exploratory data analysis
Experience in building complex marketing and sales models
Demonstrated problem solving ability with emphasis on drawing inferences from data
Ability to learn quickly and apply new tools and techniques
Flexible and adaptable with the ability to work under pressure to meet deadlines
Bachelor's degree in a related field (marketing , advertising, communications, etc.)
Ideal Qualifications:
Experience working with marketing automation or email marketing solutions
2+ years working with web analytics concepts and tools such as Google Analytics
Experience in the software or technology industry
Experience working with small businesses or have a small business background
Travel
0%
| Location: | Chandler, AZ United States |
|---|
THIS JOB HAS EXPIRED
Infusionsoft
Investors: Signal Peak VenturesAll Jobs: at Infusionsoft
| Web Site: | www.infusionsoft.com |
|---|---|
| Headquarters: | 00000 United States |
| Industry: | IT Services |
Support Infusionsoft with Social Media services
Find more Senior Demand Generation Analyst jobs
