Senior Demand Generation / Field Marketing Manager Vormetric
The Manager will be responsible for executing on company?s demand generation strategy. Working across marketing and the other corporate functions, the individual will help accelerate direct sales growth by defining, creating and executing enterprise grade B2B marketing campaigns targeted at prospects and current customers. The Manager will need to leverage positioning, messaging, buyer personas and other information regarding products and services to target and generate high quality leads. Through a mixture of creating new and nurturing existing relationships with the target audience, the Manager will need to be metrics focused and able to achieve target lead generation goals and deliver defined conversion rates that generate new and incremental sales opportunities.
Drive and execute marketing programs and various initiatives that create qualified opportunities and revenue
Conceptualize and manage a diverse range of marketing programs, including webinars, events, email campaigns
Be responsible for execution of the creative process, database strategy, program execution, and campaign effectiveness reporting
Align campaigns with product marketing initiatives, external market trends, competitor moves, and field feedback to continually improve results
Collaborate with others in marketing, sales to utilize the website as a strategic demand generation tool, driving conversion from visitors to leads
Create Content, write campaign copy, email content and engage additional resources as necessary for more involved content offerings
Leverage and manage Marketo and use Salesforce.com to measure, track and analyze marketing programs and performance
Optimize lead qualification for sales and ensure successful follow through of qualified leads
Adjust scoring as necessary and ensure lead handoff process is current, documented and communicated to sales
Own the marketing automation and database systems and build/maintain the internal lists
Measure, analyze and report on the lead-to-close process, sales and marketing program effectiveness, and campaign outcomes, draw insights and present results clearly to sales and executive management to facilitate sound decision making; and
Produce regular weekly and monthly reports, dashboards and analysis focused on achieving revenue goals, pipeline, awareness and market perception tracking leads, conversion, ROI, opportunities and revenue potential
Desired Skills & Experience
This position is in San Jose, so you should be living in the San Francisco Bay Area to be considered.
A minimum of 5 to 7 years of experience in relevant marketing activities for enterprise software companies
Minimum of 3 years of experience in Demand Generation for B2B software or technology company, with proven ability to deliver consistently strong measurable results
Must have Security, Storage or Networking Industry Experience.
Strategic thinking, solid business judgment, strong positioning and marketing, and excellent presentation skills
Strong analytical skills and be metric driven with experience in developing marketing operations metrics and dashboards
Quality Experience with closed-loop methodology and the hands-on utilization of both the CRM - Salesforce.com and marketing automation platform - Marketo is a must
Strong copy writing and editing skills
Experience with setting up and managing optimization experiments including specific examples of using A/B testing or multivariate testing that lead to an improved conversion rate.
Experience with Search engine optimization/marketing (SEO/SEM), PPC, Google Analytics and Google Adwords is a plus
Highly proficient with Excel and other MS Office software applications.
Excellent organizational skills with the ability to run multiple projects and meet deadlines
Experience with start-ups a big plus
The ability to work in a collaborative environment
4 year undergraduate degree, MBA preferred
Creative, high energy, innovative, proactive, and resourceful
||San Jose, CA |