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Senior Director, Marketing Cardlytics
THIS JOB HAS EXPIRED
OverviewCardlytics is a marketing and analytics platform, providing businesses (for the first time), with a timely and complete view of consumer purchase behavior. The company has unmatched, exclusive access to current and historical purchase behavior for nearly 70 million U.S. households, capturing spending across all stores and categories. Cardlytics can finally answer the question: what share of your customer's wallet spent in your category do you capture?
The Cardlytics platform is built upon historical consumer purchase information, provided securely by its premier network of over 300 financial institution partners, including Bank of America, PNC and Regions. The company is also the pioneer and leader in the card-linked marketing space, providing both national and local businesses with revenue-generating digital and mobile marketing options, based upon its core analytics platform.
Founded in 2008, the company is backed by leading investors in both Silicon Valley and Boston, and a strategic investment from the global leader in loyalty management, Aimia
Job Purpose
This is a permanent position to join a highly dynamic and rapidly growing enterprise.
As a key member of the marketing team for Cardlytics, the Sr. Director, Marketing is responsible for creating all brand and product marketing associated with this brand-new analytics and marketing platform. This is a true green-field role, and an opportunity to help build a brand from the ground up.
Job Responsibilities
Product & Corporate Marketing
Support the creation a compelling, actionable messaging and positioning for the company and advertiser products. Support acquiring and maximizing the customer spend among the top 200 consumer-facing businesses in the U.S. Includes managing external resources (agencies) as well as working within Cardlytics
Raise the awareness of the Cardlytics brand and products, through creation of superior marketing support materials and collateral ? sales presentations, website, sales fact sheets, product marketing materials, tradeshows and conferences, PR.
Position Cardlytics & Cardlytics executives as thought leaders within the industry, and as uniquely positioned to understand the development of the industry and techniques. Arrange for speaking opportunities, white papers, research participation networking events, academic and other publications to support the Cardlytics messaging and value proposition.
Support the development of data/metrics from within Cardlytics to be shared publicly, supporting the messaging, value proposition and thought leadership goals.
Desired Skills and Experience
Education Required
Bachelor?s degree in marketing, business or a technical field, or equivalent experience.
Master?s degree preferred.
Experience Required
Excellent knowledge and background in the definition, design, and execution of marketing, PR, customer relationship management programs
Excellent project management and organizational skills
Skills and Knowledge Required
Demonstrated leadership and management skills coupled with strong business acumen.
Proven ability to understand marketing concepts and to be able to make good judgment when faced with trade-offs.
Ability to build relationships with and influence multiple functional areas.
Well-developed negotiation and consensus-building skills.
Strong interpersonal skills. High degree of adaptability.
Strong interpersonal skills.
Ability to manage multiple tasks.
Ability to construct an effective presentation. Strong presentation skills.
Must live in the San Francisco Bay area
Skills and Knowledge Desired
Experience working in marketing in retail or other consumer-facing brand
Experience working in marketing in retail or other consumer-facing brand
| Location: | Atlanta, GA United States |
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THIS JOB HAS EXPIRED
Cardlytics
Investors: Canaan PartnersAll Jobs: at Cardlytics
| Web Site: | www.cardlytics.com |
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| Headquarters: | 00000 United States |
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