Senior Director, Marketing Ingenuity Systems
THIS JOB HAS EXPIRED Description
Ingenuity Systems, a leader in cloud-based applications for data analysis and interpretation of life sciences experimental data, is seeking a Senior Director, Marketing. This is a key strategic role reporting to the Senior Vice-President of Products & Marketing. The person in this role will drive all aspects of outbound marketing strategy and execution for Ingenuity within the life science marketplace, including integrated marketing program development, messaging, branding, creative, social media strategy, PR and metrics.
Develop marketing strategies to efficiently drive new customer acquisition through multiple online and traditional media channels
Build and communicate business targets and forecasts for channel investments across key product lines and measure performance against those forecasts
Drive quarterly planning process for all channels to support product line goals
Identify and develop business cases to test new channels and opportunities
Deeply understand the ROI of our investments and the opportunities to scale across customers and channels
Develop strategies to move customers more effectively through consideration and purchase funnels through media and on-site
Build awareness, interest and trial of key product lines through development of effective online creative and messaging strategies
Allocate program budgets and monitor all media investments to budget and efficiency goals.
Recruit, develop and retain a talented team of both full-time and contract resources responsible for managing these programs.
Develop and manage corporate marketing strategy and plan
Lead PR, thought leadership and social media campaign strategies
Bachelor of Science ? with MBA preferred
Minimum of 10 years of marketing experience with some life sciences experience
High tech and/or web marketing experience preferred
Strong project management and prioritization skills
Proven ability to translate ideas into action, and prioritize
Strong attention to detail while following the high-level strategy and goals of the project.
Ability to multitask a variety of assignments and proven ability to meet strict deadlines.
Ability to be flexible and creative, and work smart in a fast-paced, high-growth environment
Experience with social media as a marketing tool and related marketing strategies
Basic level understanding of life sciences software market preferred
Strong interest in challenges of information discovery in life sciences domain
Proven analytic skills with scientific papers, market intelligence, and forecasting
Excellent written, presentation, public speaking and verbal communications skills
Proficiency with Microsoft Office programs (PowerPoint, Word), Advanced in Excel, salesforce.com and Marketo (ideal)
Teamwork, interpersonal & relationship-building skills, strong team leader and player
Organized and dependable
Some travel required
||1700 Seaport Boulevard |
Redwood City, CA 94063
THIS JOB HAS EXPIRED