Senior Director of Online Marketing uSamp
Since our launch in 2008, uSamp has been recognized by Forbes Magazine and the Fast 500 Inc. as one of America?s most promising, and fastest growing companies. In less than four years, uSamp has become the premier provider of technology and survey respondents used to obtain consumer and business insights. We transform the way companies gain intelligence by tapping into its 9 million member global panel of survey respondents.
The Sr. Director of Online Marketing/Customer Acquisition will be responsible for planning, implementing and executing online customer acquisition campaigns to generate revenue. The role of the Sr Director of Online Marketing is to drive qualified traffic to websites, leveraging acquisition and retention-based programs, including: paid search, natural search, affiliate programs, email, social media and other online media.
Provide strategic planning and execution of go-to-market plans; supporting customer acquisition and retention goals
Lead execution (with agencies, as appropriate) of core online customer acquisition tactics, such as: paid search, natural search, affiliate programs, email campaigns, social media and more.
Continuously test and learn to drive more efficient, scalable acquisition of targeted customer profiles
Identify target customer segments in the formulation of customer acquisition strategies
Test new venues for customer and lead generation
Develop Marketing strategies that ensure customer base growth
Seek out new partnerships for co-marketing opportunities
Evaluate market share and monitor competition
Desired Skills & Experience
Experience and Requirements
Minimum 10 years? experience managing online customer acquisition campaigns for a fast growing, entrepreneurial company that relies heavily upon e-commerce for its direct response marketing activity
Measurable experience in paid and organic search,affiliate programs, email and other online programs
Demonstrated ability to deliver a quantity of valuable new customers within the framework of ROI goals, as a key part of a successful business enterprise
Ability to create the strategic direction of increasing e-commerce activity from a variety of online media channels to expand market share
Skills in search engine optimization (SEO) along with PPC
Strong experience developing the proper metrics, tracking and reporting systems to ensure excellent marketing ROI
Ability to develop and lead a high performing team of marketing professionals.
Strong experience in transcending traditional means of marketing and adopting new approaches to running online marketing campaigns on limited capital.
Must possess creative problem solving abilities and be able to create creative solutions where more can be done with less in terms of resources.
Must be a strong believer of various mainstream and cutting edge social media platforms. A strong personal social media brand on Twitter, Linkedin and YouTube
||Encino, CA |