Senior Director of Platform Marketing Zend Technologies
THIS JOB HAS EXPIRED Zend is looking for a Senior Director of Platform Marketing to play a significant leadership role in driving Zend?s ongoing success. It?s an exciting time at Zend, and this role will lead both our product marketing and planning functions, including go-to-market strategy with key technology partners.
The role demands an exceptionally talented, hands-on marketing leader with experience in bringing to market software or solutions in the domain of Continuous Delivery/DevOps/rapid software application development and delivery.
Success will be measured by the ability to drive awareness, market adoption, competitive differentiation, market share, customer references, and revenue goals. This role will lead the creation of thought leadership content and go to market initiatives around Zend?s Blueprint for Continuous Delivery. Your focus will be on assisting clients to understand and adopt Continuous Delivery best practices, based on an architecture that leverages the Zend Server PHP application platform. As part of this, you will be responsible for creating, socializing, and managing the execution of go-to-market plans and technical content and use cases, with key partners such as Chef/OpsCode, Puppet, Jenkins, and others.
The position will be a key revenue enabler aligning product marketing, partner marketing, content creation, and working with sales and services to enable early adopters and references, create demand, drive prospects through the sales cycle, and cultivate customer enthusiasm. You will work with our Director of Product Marketing (Direct report), and Zend?s demand generation and field marketing functions to put in place compelling solutions and thought leadership content, as well as owning go to market plans with key partners.
You already have deep familiarity and insight into the concepts and market domain of Continuous Delivery- having prior experience in either IT/ Infrastructure Automation, Continuous Integration, Cloud Management, PaaS or similar domains.
To apply for this position, please send your resume to email@example.com.
Description of Duties:
Marketing Strategies: Devise innovative marketing strategies, including segmentation, messaging and positioning, launch plans, sales enablement and campaigns to achieve Zend?s revenue goals.
Strategic positioning: You?ll work with the field, partners, and analysts to position Zend?s offerings effectively relative to customer needs and competitive dynamics.
Content: Lead the function responsible for creating depth and volume of thought leadership content to support Zend?s content centric marketing and demand generation approach.
Enablement: Understand sales and channel partner needs and develop customer training and education assets to enable the customer-facing teams to accelerate time to revenue and beat the competition.
Planning: Develop marketing plans to support the introduction of new solutions, features and lead recommendations on new business models or pricing or packaging required to ensure success.
Represent the Customer: Assume a critical role of ?voice of the customer? within Zend and provide market facing leadership for other functions including development team.
Product Launches: Guide product marketing function to execute effective product launches for a range of offerings (Zend Server, Zend Studio, Zend Framework, Apigility).
Thought leadership: Serve as an active speaker for the Company explaining our strategy and presenting Zend?s thought leadership around Continuous Delivery to the outside world.
Measures of Success: Define the appropriate metrics to measure success of new go-to-market initiatives and marketing approaches.
Skills and Experience:
Bachelor's degree (MBA a plus) and 10 years of experience in enterprise software or infrastructure product marketing with demonstrated successes, and at least 5 years in management/leadership roles.
The successful candidate will have a deep understanding and background in software development and/or automation technologies (IT/infrastructure automation, application/software delivery processes and systems, cloud infrastructure & management, PaaS).
You are a data-driven leader with proven success in product or solutions marketing, and specifically in developing and managing product go-to-market plans, positioning, pricing, promotions, campaigns, partnering and execution of joint activities with partners.
You understand the dynamics of a software subscription business. Ideally you have experience managing product performance based on monthly recurring revenue models.
You are familiar with content-centric demand generation models, and the importance and practicalities of effective social media and SEO approaches.
You have owned or been highly involved with creating dynamic, challenging and impactful web content around products and solutions you worked on, and are familiar with highly digital marketing approaches.
Strong technical acumen and domain expertise with ability to stand toe-to-toe with product management and engineering. Requires a blend of technical understanding and the ability to deliver the right high-level message.
Ability to build the strength of an organizational capability, and strong teams. Strong player/coach who is experienced in managing senior and junior level team members.
You are the type of person who enjoys thinking ahead of the game ? and helping to formulate the winning strategy for Zend to help our clients deliver applications to market faster.
You are confident and communicate well with executives, and will be able to rapidly build strong relationships with various functions within Zend (professional services, sales leadership, product management, development).
You enjoy working as an individual as well as part of a team and are both a leader and a strong individual contributor. You have a passion for understanding industry dynamics, data and analytics, with business insight to bring new products and solutions to market.
You are self-motivated and enjoy working in a face-paced, dynamic environment.
High level of professionalism -- must thrive on teamwork, overcoming obstacles and gaining shared vision on complex issues.
Detail and results oriented; skilled at both planning and hands-on execution.
Excellent written and verbal communication skills and presentation skills.
Zend helps companies develop and deliver mobile and web apps rapidly and with quality. We provide an end-to-end solution that includes software and services to help companies confront the development and operations collaboration challenges posed by rapid development and delivery of new apps.
Zend Server is the leading enterprise-ready platform for deploying, running and managing mobile and web apps. Designed to avoid the most common causes of application failure, Zend Server equips development and operations teams with the software and infrastructure to support rapid application releases, and provides PHP applications with a high level of reliability, performance and security, both on-premise and in the cloud.
Zend helped establish and drive usage of the PHP language around the world. Today, over 200 million apps and web sites run on PHP, which is used by an estimated 5 million developers. PHP is among the most popular languages for corporate web development, sometimes referred to as "Internet English". It is the most frequent choice for the backend of cloud applications; in recent research four out of five decision makers confirmed that their teams can develop faster in PHP, and that PHP provides the easiest choice for the development of cloud apps. Zend solutions are deployed at more than 40,000 companies, including NYSE Euronext, BNP Paribas, Bell Helicopter, Disney, France Telecom and other leading brands worldwide. With Zend?s integrated solutions, developers can rapidly build, deploy and sustain best-in-class applications for web, mobile and cloud environments. Using Zend, development and operations teams can work collaboratively, and support faster release cycles for these types of applications.
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THIS JOB HAS EXPIRED