Senior Director of Product Marketing NaviMedix
THIS JOB HAS EXPIRED ABOUT NAVINET:
As America?s largest real-time healthcare communications network, it is NaviNet?s mission to advance the efficiency and quality of care by delivering health plans, providers, patients and partners the advanced solutions, services and expertise needed to streamline business processes and drive industry-leading innovation.
The Senior Director, Product Marketing will be responsible for analyzing market trends and competition in the health IT space, including the industry?s rapid evolution to accountable care, and for working with customers, end users, and internal NaviNet departments to recommend the software and services portfolio for NaviNet. The Senior Director, Product Marketing will be responsible for defining market requirements for new and enhanced products; assessing buying patterns; developing business plans and go-to-market approaches including pricing and distribution; and developing and managing product launch and adoption strategies. Working closely with Product Management and Sales, the Senior Director will provide collateral, tools, and other materials to support the introduction of new capabilities and ongoing thought leadership in NaviNet?s repositioning as a healthcare network.
Conduct market research and competitor analysis
Identify market opportunity for NaviNet products including business case
Develop and manage a product portfolio, including pricing and distribution strategies by segment and product offering
Work closely with Product Management and Product Development throughout the product development process
Develop and execute a comprehensive marketing strategy including:
Integrated marketing plan
Sales and distribution strategies
Product launch plans
Positioning and messaging, including collateral
Create reporting metrics for SVP of Marketing
Directly oversee the Product Marketing team, including 1 or more Product Managers and the Sales Enablement Manager
Hire, train and mentor additional staff as needed
To perform this job successfully, an individual must be able to perform each essential function listed above satisfactorily. Reasonable accommodations may be made in certain circumstances to enable individuals with qualified disabilities to perform the essential functions.
10+ years of product marketing related experience
Healthcare industry experience highly preferred
NaviNet is committed to providing equal employment opportunity (EEO) to all persons, regardless of proscribed category as protected by local, state and federal regulations. This applies to hiring, tenure of employment, and all terms and conditions of employment.
||Boston, MA |
THIS JOB HAS EXPIRED