Senior Email Marketing Manager LegalZoom
THIS JOB HAS EXPIRED LegalZoom is seeking an experienced Senior Manager of Email Marketing to join our growing marketing team in Mountain View. The position will have responsibility for establishing the email strategy and schedule, overseeing development of content and creative, executing email campaigns and tests, and analyzing and reporting results. The key objective for this position is maximizing revenue from the email channel to both new and existing customers by developing targeted strategies for acquisition, lead conversion, and re-purchase from previous buyers, consistent with overall customer relationship strategies. This position will report to the Senior Director of Marketing.
What you?ll do:
Help drive the coordination of email contacts (transactional and promotional) between our email marketing delivery system (Responsys) and other internal operations and marketing automation systems.
Manage the email campaign cycle end-to-end using our email marketing system (Responsys) and working with other teams (Creative Services, IT, Production, Web Marketing, Sales, Support), covering key campaign elements including copy, creative, value proposition, call-to-action and landing page experience.
Create targeted email campaigns using best practices in customer segmentation and analytics and LegalZoom?s rich database of buyers and site registrants to uncover new target segments, convert web leads to buyers, cross-sell and upsell to current customers, and develop valuable ongoing customer communications to aid in overall customer satisfaction and loyalty.
Optimize ongoing campaigns with a robust testing process to improve key email metrics like email engagement and conversion rates.
Develop and manage efforts to integrate email with other marketing channels like search marketing and social media.
Evaluate evolving technological needs to support a best-in-class email marketing practice.
Manage the regular reporting and analysis of key email metrics: deliverability, open rates, click-through rates, and response rates.
Ensure utilization of best practices and compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM) and deliverability.
Develop programs to increase capture of opted-in prospect email addresses.
5+ years experience strategizing and executing email campaigns for e-commerce business.
Proven track record of developing new email campaigns that maximize revenue and customer lifetime value.
Prior experience with Responsys (LegalZoom?s Email Service Provider) a huge plus.
Knowledge of list segmentation and customer targeting using rich, dynamically generated email content.
HTML and SQL skills a plus.
Strong direct marketing skills, excellent analytical and communication skills.
Strong attention to detail balanced by ability to see big picture.
Ability to thrive in a fast-paced entrepreneurial environment with smart highly motivated team members.
Ability to perform in a self-managed environment--must be a self-starter.
Strong interpersonal skills with focus on teamwork.
Prior experience in cross-departmental project coordination (marketing, production, IT, customer service, etc.).
Strong computer skills including Excel, Word, and PowerPoint.
MBA a plus, but not required.
||Mountain View, CA |
THIS JOB HAS EXPIRED