Senior Email Marketing Specialist Cvent
THIS JOB HAS EXPIRED
Senior Email Marketing Specialist
Location:
McLean, VA
Description
We are looking for a passionate Senior Email Marketing Specialist to help promote our products and services via targeted email marketing and other online channels. The ideal candidate will have experience developing messaging for email marketing, direct marketing, or other B2B marketing collateral. Cvent hosts over 3,000 online and offline events per year and this position would support a wide variety of personalized messaging to prospects and clients who would participate in these campaigns. In addition, the position would be involved with campaigns focused on creating brand awareness, promoting product usage, and sharing industry best practices.
Position Duties:
- Create content for prospect and client email campaigns that inspires engagement and a positive response
- Develop innovative strategies for converting leads into qualified prospects with lead nurturing campaigns and thought leader content
- Ability to convert software features and functionality into value propositions in email campaigns and landing pages
- Develop effective email templates for Cvent's sales and marketing team to communicate with prospects and clients
- 2-3 years writing experience in email marketing or direct marketing desired. Agency experience preferred
- Bachelors Degree in English, Advertising, Communication or Journalism with strong academic scores
- Experience with B2B demand/lead generation processes preferred
- Ability to write clear, persuasive marketing copy
- Attention to detail, deadline focus, and ability to prioritize and execute multiple tasks
- High degree of computer literacy and proficient in Microsoft Office suite
- A keen enthusiasm for and demonstrable understanding of Web trends and technologies
- Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences
- Expert at strategic brainstorming, campaign development, creative brief development and creative execution
- Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
- Proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines
- Sound understanding of graphic design and a keen appreciation of the interplay between textual and visual elements
- Openness to constructive criticism and flexibility with regards to adaptation and modification
- Ability to interact effectively with various levels of management and other departments
- Ability to comfortably present concepts
- Experience with CRM / demand generation / marketing automation software is a plus
Are you a returning applicant?
Previous Applicants:
If you do not remember your password
| Location: | McLean, VA United States |
|---|
THIS JOB HAS EXPIRED
Cvent
Investors: Birchmere VenturesAll Jobs: at Cvent
| Web Site: | www.cvent.com |
|---|---|
| Headquarters: | 8180 Greensboro Drive Suite 900 McLean, 221021 United States |
| Industry: | Business Products and Services |
