Senior Financial Copywriter Motley Fool
Senior Financial Copywriter
Do you want to help people make money?
Can you persuade them to change their habits and assumptions ? not ?someday soon? but RIGHT NOW?
The Motley Fool is looking for an experienced direct response copywriter. To grow the front-end of our financial newsletter business to record levels (and beyond), we need a true pro with a track record of persuading readers to take a leap of faith and actually DO something.
So if you can take dense topics and complex formulas? and translate them into easy-to-read English that transforms interest into action? then you should maybe get in touch with us today.
But if you can do all that in an intensely collaborative team environment? shaping the strategic direction of our marketing messages and partnering with our designers, coordinators, investment advisors, tech developers, and fellow writers to bring them to life ? then you should definitely get in touch with us today.
Primary responsibilities include:
Developing Big Fresh Ideas for our email marketing campaigns; working with the investment team on the strategy, and with the creative and product teams on the implementation.
Collaborating with designers and fellow copywriters to provide constructive feedback on all creative content before live testing.
Testing new variations on control creative to keep it performing at maximum levels. Relentlessly.
Contributing to the creative needs of multiple channels including emails, display ads, text placements, landing pages, order pages, microsites? and others we haven?t thought of yet because you don?t work here yet.
Core Competencies & Requirements
Must always communicate our company's products and services in a way that is aligned with The Motley Fool?s purpose and culture.
10+ years of experience writing marketing copy in the financial/investing vertical, or 10+ years of direct response copywriting experience with strong personal knowledge of investing.
5+ years of experience writing for online channels. Email direct response copywriting experience strongly preferred.
5+ years of experience in a service or subscription business, including customer acquisition, renewal, and win-back programs.
Must embrace & be effective working in a team environment.
Must be flexible & adaptable to constantly changing methods and objectives.
Detail oriented. Strong proofing skills.
Multi-tasks and prioritizes accordingly. Stays organized and meets deadlines.
Should be weird; must stay humble.
The Motley Fool, Inc. provides equal opportunity to all employees on the basis of individual performance and qualification without regard to race, sex, marital status, religion, color, age, national origin, non-job-related handicap or disability, sexual orientation, or other protected factor.
We should, however, make you aware that there is one notable exception to this policy. It is our strict and earnest intention ? and the company?s historical record will bear this out ? we will never hire any of the following: cyborgs, robots, replicants, or morlocks. Now keep in mind we are well aware that all of the aforementioned have intentions of world domination in the future, but as of now we have no place for them at The Motley Fool ? unless the year is 2122 and the revolution has already occurred. If that is the case we welcome our new cyborg, robot, replicant, or morlock rulers!!! Perhaps we have said too much?
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