Senior Manager, Analytics Mindspark
THIS JOB HAS EXPIRED Mindspark is a leading digital consumer products company that builds, markets and delivers fun and useful ?digital snacks? -- popular interactive products that cater to a range of interests and varied audiences, available whenever and wherever our consumers want to indulge. Mindspark?s groundbreaking content applications are viewed by millions of users daily, and include games, virtual worlds, and a broad range of online experiences for a diverse audience
As an IAC (Nasdaq: IACI) company, Mindspark is part of a family including many of the most successful media and internet brands in the world, including Match.com, Vimeo, CollegeHumor, Citysearch and Electus. Recently ranked fourth in Fortune magazine?s ?World's Most Admired Companies? list in the Internet Services & Retailing sector, we provide incredible career opportunities for our team in a supportive, collaborative and fun work environment.
Mindspark is looking for a Senior Manager, Analytics. In this highly visible role, this person would be responsible optimize our current product portfolio by accessing and analyzing data and test results to reveal trends and outcomes; effectively communicating findings across the organization; and by integrating key lessons into organizational processes. This position will initially be an individual contributor role, reporting to the VP of Planning and Analytics.
Develop an intimate understanding of the Mindspark data environment ? data collection, data sources, key elements, data accessibility.
Support key business initiatives with analytics and insight, acting as a quantitative consultant on projects.
Advise product teams on product optimization via iterative testing, test design, implementation and analysis.
Build and refine predictive and descriptive statistical models to improve insights, enhance data driven business strategies, and drive improved profitability.
Validate testing results by tracking post-rollout performance. Document optimization successes and failures, building a library of knowledge for future optimization.
Build systems to drive efficiencies in data collection and analysis. Create specifications for Tableau workbooks/reports for internal and external consumption.
Find and advise on opportunities for further user segmentation and marketing / user experience targeting by segment.
Create an analytical roadmap to advance granular understanding of user behavior and segmentation.
Present updates, insights, and final recommendations with influence to diverse audiences
Develop appropriate models for forecasting key outcomes
Develop next-generation analytic approaches where current generation approaches are not adequate and thoroughly document the thinking and the details to enable future analysts to pick the work up
Develop material and conduct training for both technical and business colleagues
Skills & Requirements
Strong proficiency in Excel
Strong understanding of statistical concepts and context ? ability to evaluate strength and relevance of a particular trend or finding
Statistical models ? regression and trend analyses
Means testing ? able to identify the appropriate tests and develop confidence intervals.
Other business intelligence or statistical analysis tools would be helpful
Understanding of accounting concepts and financial models
Outstanding communication skills, self-starter, resourceful, entrepreneurial
SQL is a plus
Tableau experience is a plus
5+ years relevant experience with analytics in internet media and/or e-commerce, marketing, experience with A/B testing a plus.
BA/BS in related discipline ?Business, Finance, Economics, Engineering. Advanced degree a plus.
Mindspark offers a world-class work environment with offices in both Yonkers and NYC. This position is based at the Mindspark headquarters in NY, NY with regular travel requirements to Yonkers.
||New York, NY |
THIS JOB HAS EXPIRED