SENIOR MANAGER, DEMAND GENERATION PROGRAMS DNN Software
THIS JOB HAS EXPIRED COMPANY DESCRIPTION
DNN Corp. is the world?s leading CMS and web application framework for the Microsoft ecosystem. Our open source and commercial products are easy to use, extensible and power over 700,000 websites globally. In the last few years our products have been downloaded over 7 million times. We are now building a high volume, fast growing commercial business that complements the open source model, supported by an online store today which has over 10,000 add-ons used by developers to design, build and deploy world-class websites quickly and simply.
Senior Manager, Demand Generation Programs
We need a talented, experienced demand generation go-getter to join our growing marketing team. This role is perfect if you thrive on making a visible impact and you excel in dynamic environments. If you perform best when given ownership of results and have an experienced mentor-coach, this could be your next great gig.
The Senior Manager, Demand Generation Programs is a high-impact role that is critical to revenue generation. Utilizing a variety of strategies and tactics, the Senior Manager, Demand Generation Programs will drive integrated demand generation programs to support bookings objectives, focusing on top-of-funnel lead acquisition, as well as lead nurturing to generate MQLs for the sales organization.
Oversee all forms of lead generation: webinars, events, content syndication, paid social advertising, PPC, display and retargeting, sponsored email, etc.
Drive keyword selection, ad creative, landing pages, offer descriptions, publications, targeting criteria, budget, etc.
Align programs with overall marketing and content strategy.
Oversee all aspects of lead nurturing, lead scoring, funnel management and optimization.
Collaborate with sales to define effective lead scoring criteria, lead handoff protocols and SLAs for lead follow up.
Direct the creation of display ads, email and landing page templates, graphics, etc.
Analyze performance to optimize conversion rates and make data-driven decisions.
Create reports for senior management on demand generation program results and effectiveness.
Use Marketo to create emails, landing pages and forms that apply industry best practices for increasing conversion.
Source and manage outside vendors as needed to fulfill objectives.
Required Skills & Experience:
Bachelor?s degree in marketing, communications, or related field of study.
3-5 years of experience and a proven track record in managing demand generation for a B2B software company.
2 years hands-on Marketo experience. Demonstrated proficiency in creating, executing, and measuring campaigns.
2 years salesforce.com experience as a marketing or standard user. Proficient in campaigns, lead management, list segmentation, reporting.
Experience managing PPC programs, webinars, content syndication and sponsored email programs, and proven understanding of related concepts and best practices.
Capable of applying optimization best practices to improve performance of ads, email, landing pages, forms.
Demonstrated proficiency in analyzing, reporting, and improving key marketing metrics and making data-driven decisions.
Sound understanding of lead scoring, lead nurture, and funnel management concepts.
Strong copywriting skills.
Effective vendor management and negotiation skills.
Ideal candidates will also possess these personal qualities and attitudes:
Proactive work ethic and highly self-motivated.
Creative problem solver, capable of removing obstacles and moving projects to completion.
Flexible and responsive, and able to handle last minute curve balls with grace.
Superior time management skills, to manage a diverse workload and competing deadlines.
Extremely organized and detail-oriented.
||San Mateo, CA 94402 |
THIS JOB HAS EXPIRED