Senior Manager, Digital Marketing and Analytics BioLite LLC
SUMMARY: Cutting edge clean technology company is seeking a talented individual to
manage our consumer analytics and online customer acquisitions strategy. Someone who is
well versed in international desktop and mobile advertising campaigns, analytics, and online
marketing best practices, this team member will be responsible for driving the next phase of
BioLite?s direct-to-consumer commercial growth.
TITLE: Senior Manager, Digital Marketing and Analytics
LOCATION: Brooklyn, New York
REPORTS TO: Director of Sales
START DATE: ASAP
COMPENSATION: Salary is competitive with other fast-growing startups plus company
equity, a profit-based bonus plan, and generous benefits.
OPPORTUNITY TO MAKE AN IMPACT:
BioLite is looking for a highly motivated self-starter who is excited to take the next step in his
or her career at a fun, fast-paced, socially conscious startup environment. Reporting to the
Director of Sales, this role will oversee direct-to-consumer sales P&Ls (on Biolitestove.com
and on Amazon) and will perform consumer data analytics to monitor and direct BioLite?s
global online sales and digital marketing efforts.
The DM&A Senior Manager will have direct financial oversight over his or her online sales
initiatives, and will help BioLite to reach a wider consumer audience. This is an exciting
opportunity to play a vital leadership role within BioLite, and the ideal candidate will be
eager to bring energy and creativity to the position.
? Manage BioLite?s e-commerce team and perform market research to identify the
right markets, channels and partners to drive growth.
? Partner with marketing colleagues to provide web support and recommendations for
their initiatives, such as landing page conversion optimization (A/B testing and offer
? Develop and implement a global SEO (organic and PPC) strategy to meet specific
lead-generation target numbers on budget, owning the day-to-day management of
paid search campaigns including keyword generation, ad copy testing, bid
management, landing page optimization, budget management, etc.
? Experience in growing and engaging online audiences via Facebook, Twitter,
LinkedIn, YouTube and blogs ? helping develop and implement the company?s social
media strategy and oversee all aspects of social content, including writing and
editing of social content, development of social media campaigns, community
management and engagement, and social advertising.
? Understand how to measure the effectiveness of online marketing and sales efforts regularly analyzing and reporting on all online initiatives overseen by the position,
including website(s), organic search rankings, paid search metrics, email campaigns,
social media, etc., Transform data sets into understandable learnings, executable
plans, and customer experiences, while continuously optimizing the overall online
mix and performance.
? Oversee direct-to-consumer sales P&Ls on Biolitestove.com, Amazon and additional
? In partnership with the Director of Sales, develop and execute a strategic framework,
project plan and roadmap for BioLite?s global online sales initiatives.
? Translate business objectives into systems and/or procedural requirements.
? Work closely with the Director of Marketing on BioLite website re-design project,
representing the strategic voice of e-commerce optimization
REQUIRED QUALIFICATIONS AND EXPERIENCE:
? 3-5 years of experience in the strategic design, implementation, configuration,
analytics and testing of e-commerce and web-based systems and websites.
? Experience in a consumer-oriented web services development environment.
? Experience in analyzing visitor flow, funnel construction, and conversion
? Broad knowledge of e-commerce and IT systems, as well as comprehensive
knowledge of relevant business functions and their interdependencies.
? Experience in sourcing, working with, and managing external creative resources and
? Strong experience with SEO, SEM, CPC, Affiliate Marketing, Attribution Modeling, and
? Quantitative analysis background, familiarity with various analytics platforms and a
range of shopping carts. Ability to digest variety of data streams and deliver high level dashboards and learnings to broader team.
? Experience with BI Analytics, Amazon, and online advertising, including ad spend
responsibility, tracking, and verification.
? Enthusiasm for working collaboratively and brainstorming with a tight-knit,
hardworking community of professionals.
? Sense of humor, proactive approach, and work ethic necessary to thrive in a fast moving, team-oriented company.
BioLite is a dynamic, rapidly growing, and profitable social enterprise that develops,
Manufactures, and markets consumer energy products for off-grid communities around the
world. Over the last three years, our team has tripled, and sales have doubled each year.
Since 2012, we have launched three products, and we expect to launch four core-technology
products in 2014. Our business serves two distinct markets: 1) developing world families
living in energy poverty, and 2) outdoor enthusiasts seeking fuel-independent cooking and
power. We address these markets simultaneously through parallel innovation: by incubating
core technologies that can serve users in both markets, we are able to re-invest near-term
revenue to solve long-term, high-impact problems.
Half the planet still cooks on indoor open wood fires and the toxic smoke emitted kills nearly
4 million people every year, twice as many as malaria. BioLite has developed an advanced,
affordable, clean- burning stove that combines unprecedented emissions reductions with
economically valuable electricity generation. The HomeStove? is capable of reducing indoor
smoke by more than 90% while cutting fuel use in half. By providing our largely off-grid
customers with the ability to charge cell phones and LED lights, our stoves create economic
incentive for purchase and continued use, ensuring sustainable delivery of our health and
Funded by the company?s profits and the generous support of the US Department of Energy
and USAID, BioLite is currently conducting large-scale HomeStove? pilot programs in India,
Uganda, and Ghana. We aim to fully commercialize the product in the near future.
Outdoor and Emergency:
BioLite has quickly emerged as a leading innovator in the personal energy space. Whether
camping in the backcountry or toughing it out during a power outage, our core technologies
allow people to cook meals, boil water, and charge their electronic devices using nothing but
the sticks and twigs collected around them. Our CampStove, along with its accessories,
offers a green alternative to petroleum cooking, combining the speed and reliability of an
advanced stove with the appeal of a traditional campfire. The product?s power generator
keeps users connected when it matters most.
Our product roadmap has exciting new innovations, which will continue our expansion in
the Outdoor and Emergency markets, allowing people to create, store and share energy in
any situation they find themselves. Our products are now in over 70 countries worldwide
and are found in all major outdoor retailers, including REI, EMS, and Bass Pro Shops.
Please submit your resume and cover letter to firstname.lastname@example.org and include
?SM ? Digital Marketing and Analytics? in the subject line.
Company is not accepting candidates via recruiters.
||Brooklyn, NY |