Senior Manager/Director Product Marketing StrongMail Systems
THIS JOB HAS EXPIRED Identified by Forrester Research as one of only 6 email marketing service providers suitable for enterprise brand and direct marketers, StrongMail is the leader in cloud and on-premise solutions for email and cross-channel marketing. With over 600 marquee clients in travel, retail, CPG, financial and other sectors, this profitable company of 140 employees is entering a phase of unprecedented growth.
Recent product advances in both lifecycle marketing automation and backend -live- data connectivity position StrongMail for aggressive account acquisition in the next 24 months ? especially as the "marketing cloud" evolves and digital marketers see the opportunity to leverage the kinds of advanced functionality that currently exist in StrongMail's product portfolio and roadmap.
This growth comes simultaneously with a commitment to customer satisfaction. Of the six leading enterprise ESPs identified in Forrester?s Email Marketing Vendor Wave Report, StrongMail achieved the highest client retention and client satisfaction rates (93% and 98% respectively).
Headquartered down the road from Oracle in Redwood Shores, the company also maintains a New York presence with its award-winning digital marketing services group. Culturally, StrongMail is a hybrid: a startup feel with the resources of a larger company, a place where creative, ambitious people seeking to make a mark on the industry will find a stellar peer group that works collaboratively off the same page.
The ideal candidate will be a passionate product marketer with proven track record and experience in digital marketing technologies. In this role, you will be a key driver for building and managing best-in-class sales tools and go-to-market strategies for our next generation of interactive marketing software and services. You will work closely and collaboratively with a cross-functional team that includes sales, marketing, product management, and client services toward the goals of guiding the sales teams to successfully position our products to win business, leading the marketing team to promote customer successes and new product releases, and helping the product management team to fully understand market and customer opportunities.
This is a senior manager or director-level role (depending on experience) reporting to the Vice President of Product Marketing.
Establish yourself as a market and product expert for key stakeholders by investing significant time in understanding customer needs, market trends, and competitor positioning.
Develop high impact customer-facing sales materials (presentations, demo scripts, white papers, case studies, and product data sheets).
Develop effective sales training materials for new offerings, and deliver training to direct and channel sales teams.
Consult with the sales and clients services teams on how to best position and promote StrongMail products and services to new prospects and existing customers.
Collaborate with the marketing team to create and execute go-to-market plans for new product releases.
Work closely with corporate communications to evangelize success stories to prospects, customers, analysts and press.
Qualifications & Experience:
Bachelor?s degree with a minimum 5-years of product marketing experience.
Proven success working closely with sales teams to effectively position digital marketing technology and services to win enterprise-level clients.
Excellent writing and oral communication skills that demonstrate ability to tell a clear, compelling and concise story.
Ability to grasp technical details of new technology products quickly and translate their meaning and value to a non-technical marketing user.
Comfortable presenting to groups of colleagues, clients, prospects and partners.
Self-starter that is comfortable working in an environment that encourages taking calculated risks.
Strong analytical capabilities able to assess complex situations and execute appropriately.
Previous experience in digital marketing technology, specifically email, social media, mobile, or customer analytics.
||1300 Island Drive |
Redwood City, CA 94065
THIS JOB HAS EXPIRED