Senior Manager, Field Marketing Hearsay Labs
The Senior Field Marketing Manager is responsible for creating awareness and demand for Hearsay Social?s exciting social business solution offering on a global basis. This individual will develop and execute an integrated field-marketing plan to build awareness and demand in support of sales revenue objectives in the various regions, NA and Canada, EMEA and Asia. The person will work closely with the inside and field sales professionals and global marketing teams to accomplish their goals and objectives quarterly and annually.
Developing and executing annual field marketing plan for the global sales team, marketing to financial services contacts. Ability to define and execute segmented field-marketing programs.
Executing integrated global programs and campaigns using offline and online tactics including; direct mail, email, online, events and webinars, etc.
Coordinating the execution of plays with the sales organization
Setting field program guidelines, measuring program success, and reporting metrics via salesforce.com
Measuring results: driving lead follow up with sales development reps, field sales to assess effectiveness of campaigns. Monitoring, tracking and reporting are key for this role.
Work closely with sales, product marketing, event marketing, customer success
Strong attention to detail
Able to work autonomously, and self-paced
International event experience a plus, but not required
6+ years of field marketing experience
Financial Services business acumen a plus
Customer and sales centric mindset
Integrated and social marketing program experience
Self-motivated, innovative, collaborative, multi-tasker, creative and analytical, must be well organized
Excellent oral and written communication skills
Proven ability to excel in a fast-paced environment is extremely important
Strong team player with a positive attitude
Ability to travel up to 25%
Bachelors or Masters degree
Must have Knowledge of SFDC.com and Marketo, MS Office Suite (Word, Excel, PowerPoint)
BA/BS in Marketing/Business or related field
Additional credentials in digital marketing would be a plus
||San Francisco, CA |