Cambridge Categories:
Senior Manager, Marketing Communications PatientsLikeMe
Job DescriptionPatientsLikeMe is a Cambridge, Massachusetts-based company that focuses on transforming the ways that patients manage their own health conditions, and changing how the health-care industry conducts research. Dedicated to improving overall patient care, PatientsLikeMe has four core values: putting patients first, promoting transparency, fostering openness and creating wow. PatientsLikeMe was founded in 2004 by three MIT engineering students, brothers Benjamin and James Heywood, and their friend Jeff Cole, after the Heywoods' brother, Stephen, was diagnosed with ALS (Lou Gehrig's disease). Working with nonprofit, research and health-care industry partners, PatientsLikeMe seeks to help patients benefit from "real-world, outcome-based health data," by providing a platform for sharing experiences with other patients and with organizations whose research focuses on their particular conditions. More than 160,000 patients with over 1,000 medical conditions share information at PatientsLikeMe. In addition to its privacy policy for patients, PatientsLikeMe has an "openness philosophy" that stresses collaborating as a way to improve health-care treatment and accelerate research.
RESPONSIBILITIES INCLUDE:
Managing and developing ongoing projects aimed at overall user experience and a myriad of integrated marketing campaigns.
Developing marketing strategies and action plans to support targeted projects/accounts.
Planning and managing all activities related to integrated marketing campaigns aimed at attracting, converting and engaging users of the website.
Collaborating cross-organization (e.g., with members of R&D, Product/Engineering, Business Development and Customer Relations teams) to understand team priorities and develop member acquisition/engagement plans.
Identifying the needs and messaging that resonates with each target audience.
Coordinating projects and campaigns across a broad spectrum of customer needs.
Managing the production of creative pieces including branded collateral, presentation templates, event materials, press kits, etc.
Managing project plans and budgets for targeted campaigns.
SKILLS AND REQUIREMENTS:
Bachelor?s degree or equivalent
Seven or more years of general marketing experience (consumer or healthcare related experience preferred)
Strong creative background (extensive experience using design programs such as Adobe Illustrator, Photoshop preferred)
Must have excellent communication skills (written/editorial, listening and verbal), as well as problem-solving, attention to detail and organizational skills
Extensive experience developing, maintaining and delivering marketing strategies to meet company objectives
Demonstrated ability to work effectively, both independently and in a team environment, in an atmosphere of multiple projects, shifting priorities, and deadline pressures
Demonstrated ability to strategize and implement integrated marketing campaigns relevant and compelling to the customer base
Experience with online advertising, social media, user experience, PR and/or events
Expertise in internal team project management
Ability to exercise independent judgment and discretion in performing duties
Formal responsibility managing multiple projects simultaneously
| Location: | 222 Third Street Suite 0200 Cambridge, MA 02142 United States |
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PatientsLikeMe
All Jobs: at PatientsLikeMe| Web Site: | www.patientslikeme.com |
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| Headquarters: | 222 Third Street Suite 0200 Cambridge, MA 02142 United States |
| Industry: | Software |
