Senior Manager, Product & Lifecycle Marketing Zipcar
THIS JOB HAS EXPIRED Zipcar overview:
Zipcar, the world?s largest car-sharing company, is looking to add new talent to our team.
Today, Zipcar provides hundreds of thousands of people with a viable alternative to traditional car ownership, saving them money, time and headaches. Around the world?people are making the decision to live car free and enjoying the convenience and environmental benefits of having ?wheels when you want them?.
As we continue to grow our operations, we are looking for talented, passionate people with great ideas to join the family. We aim to create an environment that is supportive, diverse, and as fun as our brand. If you?re results-oriented, dedicated, and ready to contribute to an unparalleled member experience for our community of Zipsters, we encourage you to apply.
This position will help support lifetime value and revenue per member goals and be responsible for both optimizing our current member marketing initiatives (with a focus on digital and emerging channels) as well as developing new product marketing plans. The Senior Manager will be responsible for innovating Zipcar?s communications strategy to maximize marketing engagement and best illustrate the key differentiators of the Zipcar brand proposition.
Specific activities include:
Defining and executing a new communications roadmap to maximize engagement across all of C&C?s channels
Building a roadmap to execute ancillary revenue stream goals (e.g., damage fee waivers)
Creating a new set of automated/trigger-based member management programs that improve revenue per member and average member tenure by communicating with members at key lifecycle junctures
Managing all of Zipcar?s member retention programs and building new automated, trigger-based proactive retention measures
Supporting development and execution of Zipcar?s member engagement and community initiatives
Managing, coaching and developing a small team
This is a highly analytical, data-driven position that will leverage rich member databases and research, to analyze and optimize current multi-channel member marketing campaigns as well as evaluate ongoing tests and program development.
Passion for Zipcar, mobility services and innovation; ability to thrive in a fast-paced, highly-entrepreneurial environment
5+ years of customer relationship management, loyalty or product marketing experience with focus on digital and mobile channels
Ability to build and execute program roadmaps to hit quarterly and annual revenue goals
Extensive experience building automated marketing programs that manage member lifecycle milestones and leverage robust member databases and transactional history; experience and fluency with marketing automation tools and email marketing platforms (e.g. Responsys)
2+ years of marketing analytics and high degree of proficiency manipulating large datasets to gage performance and glean member insights; passion for data-driven decision-making
Proficiency creating / implementing segmented and highly-personalized communications
Success delivering against key business and engagement metrics (revenue per member, response to call to actions)
Prior experience managing a small team
Comfort presenting strategies, roadmaps and performance to a C-level audience
MBA and/or management consulting experience a plus but not required
||25 First Street |
Cambridge, MA 02141
THIS JOB HAS EXPIRED