Senior Manager Search Engine Marketing HotChalk
THIS JOB HAS EXPIRED This is an incredible opportunity for a senior search engine marketing professional to take the next step up in their career and shine in a high-profile role This is THE opportunity for you to build upon your experience driving search engine marketing campaigns in large-scale nationwide settings specifically the education industry. However, we will consider someone whose search engine marketing experience comes from other industires besides education. This can be experience in new media, publishing, telecom, insurance or financial services. Google Adwords certification preferred for this role.
The Senior Manager of Search Engine Marketing develops paid search campaigns on Google and Bing and supports all aspects of search engine marketing strategy development, implementation, optimization, reporting and analysis. The ideal candidate has several years of SEM experience under his or her belt, managing at least several hundred thousand dollars in paid search per month. We are looking for a self-propelled and self-motivated rock star who can manage details as well as strategy. We work directly with Google running multiple high budget campaigns in a fast paced environment where we are always pushing ourselves and our team mates to do more and do it faster. If you want a seat on this rocket and you think you are our ideal candidate, apply now.
HotChalk helps people with education goals achieve them. HotChalk also brings value to established universities by connecting prospective students with online degree programs that meet their educational needs. At HotChalk, our team is busy improving the lives of students and teachers around the world. We seek out the most talented and enthusiastic individuals and then encourage growth and promotion through goal setting and execution. Our team members recognize that by helping students & teachers we help the community at large ? one classroom at a time. If you are passionate about helping a global community of teachers, students and parents we would like to hear from you.
As the Senior Manager of Search Engine Marketing at HotChalk corporate headquarters located at the heart of Silicon Valley in Campbell, CA, you will build upon your agency and/or education industry search engine marketing experience and will manage SEM campaigns. Your objectives include the research and strategy planning of paid search campaign plans. Your goal will be to manage accounts to meet all project deliverable deadlines. A part of this is facilitating the management and growth of paid search accounts and ensuring that campaign expectations are met. As an expert in Excel, you can efficiently analyze and report on Pay per Click campaign results, while developing and enhancing the process of paid search offerings. With this you will develop and maintain understanding of marketplace dynamics and key players. Your communication skills will be impeccable while you write ad/landing page copy according to best practices for Google Quality Scores. With every campaign, you will optimize results through proper analysis.
You will use your BA degree and 4+ years of experience with paid search by ideally leading a team of campaign managers in creating and presenting campaign reports tracking all applicable SEM KPIs (bring samples to the interview!). Paid search is your area of expertise with experience in keyword research, campaign development, daily optimization, test plan construction, and in-depth analysis. You will use your strong analytical skills and your Google Adwords Certification within this role. Your marketing experience is preferably within the EDU arena.
||Campbell, CA |
THIS JOB HAS EXPIRED