Senior Marketing Analyst Bulldog Solutions
Bulldog Solutions is a leading demand-generation services company that provides innovative marketing strategy that has a direct impact on revenue. Bulldog Solutions is the employer of choice for experienced demand generation professionals that want to elevate their career in a consulting and services environment. We are currently seeking a Sr. Marketing Analyst at our Austin, TX headquarters.
The Sr. Marketing Analyst will be the analytical expert in the design, retrieval, analysis and insights of various B2B client marketing programs. Your expertise and insights will provide guidance on Enterprise client marketing strategy, testing plan and investment. You will partner with Client Services Team members (Account Directors, Account Managers etc?) to understand our Enterprise clients? key initiatives and campaign goals in order to develop robust analysis and actionable insights to drive improved results for various client campaigns.
Success in this role requires not only expert data and analysis skills but also strong communication skills and understanding of the B2B sales cycle from lead generation to sales conversion.
Consult with Client Services teams and Enterprise clients on devising data-driven analysis and recommendations that support actionable insights for client marketing programs
Analyze and synthesize an array of client data sets (ie, web, email marketing, direct marketing, market sales and market research)
Share best practices and define measurement plans consisting of key performance indicators, drivers and operational metrics for program evaluation
Produce succinct reports and dashboards highlighting key results of client marketing programs
Supports all aspects of the marketing planning and development process by executing or assisting in program and/or campaign analyses as well as segmentation efforts
Supports all aspects of analytical modeling. This includes sample selection, file creation, model building, scoring and post-analysis.
Conduct analytical assessment to interpret results of various client marketing programs both individually and in conjunction with other marketing programs
2+ years of experience in conducting data-driven analyses to solve business problems ideally in management consulting or interactive marketing disciplines/agencies
3+ years of experience in supporting marketing campaign reporting and optimization
Bachelor?s degree, MBA a plus.
Expert level experience analyzing digital performance with best-in-class analytic tools
Past experience in Sales and Marketing KPI?s and metrics, campaign test design, reporting and optimization
Strong written and oral communication skills with experience communicating effectively with all levels of management and partners
Experience presenting recommendations in a clear and concise way to ?tell a story? with data a plus
Expert skills in Microsoft Word, Excel, and PowerPoint; With the ability to use advance features such as pivot tables and design templates
Experience with mainstream analytics tools and languages to assemble data and manipulate it
Passion for Revenue Performance and Sales Enablement Strategy
Self-starter with out-of-the box problem solving skills who can provide thought leadership and drive results
Ability to work effectively in cross-functional teams and influence business partners
Exceptional time management skills, with the ability to multi-task and keep numerous tasks on track
Bulldog Solutions is an organization of motivated, passionate and hard-working individuals. We hire the best talent for the job and reward our team members for hard work and ingenuity. We are committed to providing our employees the opportunity to develop personally and professionally. If you're tenacious, dedicated, brave and resourceful, we'd like to hear from you.
||5608 Parkcrest Drive |
Austin, TX 78731