Senior Marketing Manager InsideTrack Learning
THIS JOB HAS EXPIRED Description
InsideTrack is looking for an experienced Senior Marketing Manager to join our headquarters in downtown San Francisco. Founded in 2001, InsideTrack is a rapidly growing, mission-driven company dedicated to increasing the number of people who start and finish college. Our one-on-one student coaching, process expertise, analytics and technology have been proven to increase graduation rates by an average of 15 percent. We work with more than 60,000 students each quarter at a broad range of universities, such as Penn State University, Florida State University, Columbia University, and the University of Hawaii Community College System. A recognized leader in college dropout prevention, our work is regularly featured in the national media, including the New York Times, the Washington Post, Businessweek, and the Chronicle of Higher Education.
We cultivate a supportive workplace and offer extensive training and professional development opportunities for all team members. InsideTrack was recognized as one of the nation's 50 Most Engaging Workplaces in 2011.
Please visit us at www.insidetrack.com to learn more about our company's mission and the impact of InsideTrack Coaching on students and universities.
POSITION SUMMARY: The incumbent in this position is responsible for generating brand awareness and supporting marketing and sales efforts through the strategic management of InsideTrack?s online presence, email marketing, and market research. Responsibilities include:
Managing the InsideTrack website, blog, and other online properties, including leading the development of new features and content and managing internal support staff and website contractors.
Producing bi-weekly email bulletins (e-newsletters), summarizing higher education coverage in the popular press for various audiences.
Managing all email marketing and online advertising.
Managing analytics and reporting for the website, blog, email bulletins and online advertising and ensuring integration of appropriate data into a Salesforce.com sales database.
Synthesizing data from internal and external sources for use in marketing communications, including producing graphs using Excel and other tools.
Producing prospect-specific research reports ? such as Secret Shopper reports ? that assist sales directors in creating and advancing opportunities.
Managing and scheduling Marketing Assistants and outside contractors to support marketing efforts.
Researching, buying and implementing marketing technologies and tools.
ESSENTIAL JOB FUNCTIONS:
Generate brand awareness and support marketing and sales efforts through the strategic management of InsideTrack?s online presence.
Manage the InsideTrack website, blog, and other online properties, including leading the development of new features and content and managing internal support staff and website contractors. Manage the company?s presence on social media and all online marketing. Conduct analysis and reporting to support strategic decision making, using website analytics tools, Saleforce.com and Excel. Ensure that the Marketing, Sales and Leadership teams have an accurate sense of prospect interactions with the website, blog and online ads via web tracking and campaign analytics.
Generate brand awareness and support marketing and sales efforts through the strategic management of email marketing.
Produce bi-weekly email bulletins (e-newsletters), summarizing higher education coverage in the popular press for various audiences. Create and manage unique email marketing campaigns. Conduct analysis and reporting to support strategic decision making, using Vertical Response, Saleforce.com and Excel. Ensure that the Marketing, Sales and Leadership teams have an accurate sense of prospect interactions with emails via tracking and campaign analytics.
Enhance the company?s brand and demonstrate thought leadership by producing original, research-based marketing and sales tools.
Conduct online surveys. Synthesize data from internal and external sources for use in marketing communications. Produce prospect-specific research reports ? such as Secret Shopper reports ? that assist sales directors in creating and advancing opportunities.
Streamline marketing and sales operations through the effective selection and application of technology
Identify ways to leverage technology to streamline marketing programs, engage stakeholders, track and measure interactions and otherwise support the goals of the Sales and Marketing teams. Evaluate, purchase and implement new technologies and train Marketing and Sales personnel to use them effectively.
6+ years of experience in marketing, website management, project management, managing online/email campaigns and analytics/metrics.
Strong working knowledge of online technologies, including website content management (WordPress, Expression Engine), email marketing (Vertical Response), customer relationship management (Saleforce.com), website analytics (Google Analytics), web conferencing (Webex), and online survey (Survey Monkey) systems.
Strong project management and problem solving skills, with ability to manage multiple projects and experience leading project planning and delivery by coordinating requirements, priorities and resources.
Strong technical aptitude, with experience managing web developers, implementing online tools, and writing HTML.
Strong written, verbal, and presentation communication skills, including the ability to read and interpret complex information.
Strong leadership skills. Experience managing small teams, setting standards, and developing new technical and research skills in others.
An interest in personal development, coaching, and higher education. Able to become familiar with industry knowledge in order to develop compelling prospect-targeted online content.
Familiarity with academic research methods, experimental design and statistical analysis.
Experience working in fast growing startups is preferred.
BA/BS degree required.
Position requires occasional overnight travel to attend industry conferences or regional company meetings.
If you feel you are a strong match for this position, please submit your completed application below including your resume and a well-written cover letter detailing why you will successful in this role. Applications without cove letters will not be reviewed. Due to the volume of applicants, we respectfully request no phone calls or walk-ins.
||703 Market Street |
San Francisco, CA 94103
THIS JOB HAS EXPIRED